An article about Jim Cramer's Mad Money (thanks to TraderMike for the link).

CNBC's raging bull
calendarlive.com
By Matea Gold, Times Staff Writer
August 29, 2005

ENGLEWOOD CLIFFS, N.J. — Stumble across Jim Cramer's show on CNBC and you may think you've come upon a music video featuring a balding, manic businessman.

It's "Mad Money With Jim Cramer," the former hedge fund manager's high-octane hourlong take on the world of stocks.

His fans track his advice with cult-like devotion, jumping to place orders for stocks as soon as he mentions them. Professional day traders have taken notice as well.

The result is a Wall Street phenomenon now known as the "Cramer effect:" The day after a stock gets a mention on "Mad Money," its price shoots up, at least temporarily, and its trading volume soars.

"It's amazing," said Damon Southward, manager of trader content on Briefing.com, an investor news service that began reporting Cramer's picks to subscribers a few months ago. "You see stocks that literally trade several times their average volume in reaction to Cramer."