Upstream, the revolutionary retail trading app for stocks and NFTs powered by Horizon Fintex and MERJ Exchange Limited, has introduced an exciting new program designed to empower athletes to raise sponsorship through the sale of collectibles. The program — Upstream Accelerate — provides a way for athletes to use their email and social media channels to encourage and allow fans to sponsor them, while Upstream handles the collectible media as well as setup and creation fees. The Upstream launched the program during its “Upstream Up Close” series on Twitter Spaces, which features 10–15 minute discussions on the world of digital collectibles, Web3 and trading on Upstream. The program’s initial opportunity is in the motorsports racing community. “Our program provides a simple avenue to help boost sponsorship and fan engagement without any upfront costs,” the announcement stated. “When you think of sponsorships, you might envision hefty brand deals worth thousands or even millions of dollars. While those aren’t disappearing, we’re offering the opportunity for millions of fans to participate for as little as $10, $50 or even $100, allowing everyday supporters to become sponsors themselves. Fans simply download the app, sign up, which creates a digital wallet to safely hold collectibles, and purchase collectibles with a credit/debit card, PayPal, USDC or a bank payment. This fosters a sense camaraderie, turning them into enthusiastic brand ambassadors who can proudly support your endeavors.”

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About Upstream

Upstream, a MERJ exchange market, is a fully regulated global stock exchange. Powered by Horizon Fintex’s proprietary matching-engine technology, the exchange enables investors to trade shares in dual-listed companies, NFTs, shares in IPOs, crowdfunded companies, U.S. and international equities, and celebrity ventures directly from the app. For more information about the company, visit www.Upstream.Exchange.

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