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How Fantasy Franchises Equal Real Profits: Trading Pop Culture Phenomenon

By Katie Gomez Blockbuster Fantasy Franchises like Star Wars and Harry Potter represent intellectual property goldmines, minting billions for corporate rights owners Disney and Warner Bros off endless global fandoms. But the pop culture phenoms coveted by legions of diehard fans also make associated stocks uniquely sensitive to hype cycles surrounding new releases – vulnerable…

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How Fantasy Franchises Equal Real Profits: Trading Pop Culture Phenomenon

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