About Alt.estate

Alt.estate Group is a financial technology company offering a new solution for real estate
tokenization: the Protocol and the Platform.Alt.Estate Protocol covers the technology, corporate structure and legal compliance aspects of tokenization. The Protocol will be a turnkey solution for anyone who wants to tokenize real estate, from developers to individuals. The Protocol is well-positioned to become the new standard of the industry.Alt.estate Platform is the marketplace for primary sales and secondary trading of tokenized assets. The Platform allows users to trade real estate in fractions with higher liquidity and lower costs.

Alt.Estate is the first tokenization project with a viable go-to-market strategy.Alt.estate offer to market players provides clear economic incentives to use and promote Alt.estate Protocol using their marketing budgets.This whitepaper outlines the Alt.Estate value proposition, the marketing strategy, the business model, and the token distribution details.Alt.Estate tokens (ALT) will be distributed among buyers during the crowdsale, the dates of which will be announced later.

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Advantages

Low Entry Ticket

The ability to buy a 1/1,000 fraction of a Property makes it accessible to anyone.

Low Transaction costs

Traditional costs of up to 30% of property price are eliminated with tokenization.

Global Portfolio

Individuals and institutions can buy or sell fractions of properties without borders.

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Token

Alt.estate tokens are property-specific tokens, which are created when a new property is tokenized.Each property listed on the Platform has its own SQM_{PID}, where PID stands for a unique property ID. The SQM token was engineered to be legal proof of real estate property
ownership, and integrate with blockchain property rights registries as soon as the necessary
technology and legislation are established. Each SQM_{PID} simulates and represents the
corresponding fractional ownership of the underlying property within the existing legal
framework. The number of SQM_{PID} created is equal to the area of the underlying property in
square meters. One SQM_{PID} represents an ownership share equal to 1/(the total number of
SQM_{PID}).Each SQM token has its own smart contract, which is designed specifically for the jurisdiction of the property, and its type and purpose.An Alt.estate token smart contract can include various provisions unique to each property.

Token Allocation

Platform

Alt.estate team continues to research and test the best of the technologies available on the market.The description below reflects the current state of Alt.estate vision and is subject to change based on future research.The Platform is based on the Command Query separation4 technique (write and read requests performed separately) and is divided into five basic logic layers: the Distributed Storage Layer,the Ethereum Ledger Layer, the Access Layer, the Interface Layer, and the Applications Layer.

Strategy

Dive deeply into customer development to define the behavior of the top-10 paying audience groups, with focused interviews to reveal their needs and values Create 10 landing pages and A/B test them. Launch marketing activities in several channels like SEM, SMM, Display networks, Messengers, Blogs, Email, and CPA affiliate networks to find the best traffic sources Constantly experiment with new channels and ad formats Launch remarketing campaigns and publish articles on profile sites and forums to increase the volume of branded queries. Optimize the site and landing for a better search position, and make branded contextual advertising campaigns To increase conversions in the registration process, we will tune the effectiveness of
advertising, and redistribute the budget to better-performing channels. We will conduct A/B testing of landings weekly, collect best practices, and spread them to all landings To strengthen the marketing force we will hire a marketing analyst, advertising manager, project manager and copywriter.

Risks

The Tokens do not have any rights, uses, purpose, attributes, functionalities or features,
express or implied, including, without limitation, any uses, purpose, attributes, functionalities
or features on the Platform or within the Protocol. Company Parties do not guarantee and are
not representing in any way to Buyer that the Tokens have any rights, uses, purpose, attributes,
functionalities or features.

Market

Because there has been no prior public trading market for the Tokens, the Token Sale may not
result in an active or liquid market for the Tokens, and their price may be highly volatile. Even if
the Tokens are tradable in a secondary market, in practice, there may not be enough active
buyers and sellers or the bid-ask spreads may be too wide. The Token holders may not be able
to exit their token holdings easily. In the worst-case scenario where no secondary market
develops, a token holder may not be able to liquidate his/her token holdings at all. The
exchanges or platforms that facilitate secondary trading of the Tokens may not be regulated by
the applicable laws.

Road Map

Team 

Advisors

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