Sneaky Falcon Enterprises, LLC has sold 18 shares of Under Armour Class C stock (Ticker NYSE:UA) & 18 shares of Under Armour Class A stock (Ticker NYSE:UAA).After riding this sinking ship almost straight to the bottom of the ocean, the team finally decided to bail and be done with it.

UA shares were Sold for a price of $12.1849, and UAA sold for $13.6001, resulting in $450 in cash (after commission). After adjust for the stock split, the trade lost about $1,002. An abysmal gain of -69%.

Not sure what is uglier, the product Under Armour has been dumping out:

Or the resulting share price in the time since our investment:

Either way, Under Armour has been a major disappointment to investors and consumers alike. We were a victim of our own naivety, holding on for dear life way too long waiting for Kevin Plank and team to turn this one around.

You aren’t supposed to buy high and sell low, but you also aren’t supposed to watch your investment go to zero either. It’s doubtful Under Armour will be closing up shop any time soon, but there aren’t a whole lot of near term catalysts for a major rebound either…

Want to see more of what we are invested in? Visit our portfolio page to see all our holdings.