Date : 23-Oct-2020
Location: Kuala Lumpur

Organization:

Avon has been doing Beauty differently for over 130 years. Avon is a company that connects people, using the power of beauty to transform lives for the better.

Key Takeaways:

• Avon’s new brand campaign: Watch Me Now to reflect the Avon of today – bold, innovative and inclusive.
• The iconic beauty company which has always done beauty differently, is taking the power of relationships and supporting its five million Representatives worldwide through a digital transformation meant to future-proof the income of the women it serves.  
• The refresh includes a new visual identity and update to the Avon logo, the first in decades.

Offering:

1. Harnessing the power of digital to empower millions of representatives - beauty advisors - globally, to earn flexibly today across their social platforms.

• In Malaysia, Avon has already seen an exponential increase in digital customer transactions and with its strong network of Representatives today who are equipped with digital tools, training support and opportunities to earn, this is a testament of how the brand is well and truly relevant in the lives of women.

Spokepersons:

• Angela Cretu, Avon CEO, said, the company has always been an avid innovator in the beauty industry and they are not stopping now - Watch Me Now signals the start of a new chapter.
• Tan Mei Yen, General Manager of Avon Cosmetics (Malaysia) Sdn Bhd, said,the offering is a form of investment into the representatives globally,to equip them with tools and education,continuously.

Insights:

• ‘Watch Me Now’ is launched to coincide with Avon’s 135th birthday.
• Avon has been granted more than 750 patents and 300 awards.
• Avon has five million Representatives in more than 50 markets globally.
• The Company also continues to give back to the community by supporting causes of vital importance to women such as the Avon Breast Cancer Promise that educates women about the disease, as well as strive towards raising awareness and influence positive long-term change to end Gender-Based Violence.

Editor's comments:

• Avon embarked on digital transformation which incorporates boldness,innovativeness and inclusiveness.