The exchange will offer an aggregation of ad inventory across leading and trusted OTT platforms 361 Degree Entertainment & Media Pvt Ltd is set to launch ads2OTT, India’s First Integrated OTT Exchange in October 2020. In the past few years there has been a proliferation of OTT platforms in the video-on-demand category. Though there has been a substantial increase in subscription numbers, the potential of the advertising revenue is yet to be realised. Today brands and agencies are facing a challenge to reach out to multiple platforms in existence. Hence, there is a need of an exchange that offers ad […]