UGC (User-Generated Content) is the golden goose of content for ecommerce businesses so we’ve asked Yotpo’s resident expert Joanna Alter to offer us some insight into both how to generate it and what it can do for your business. In a previous guest article for our blog you explained that user-generated content can elevate an online store’s existing resources and builds a community around brands, leading to increased trust and conversions. So, how can brands pave the way for increased user-generated content? Is it a case of jumping in on an existing conversation, upping the remarkability of the brand, emailing […]