Photography is a key element of any successful ecommerce business, pictures are the only chance your customer gets to visualize themselves using/wearing the product and associating themselves and their lifestyle with whatever it is you’re selling. The right picture can affirm to them that ‘yes, this product fits my lifestyle’ or ‘no, this isn’t me’ – a well taken product shot can be the difference between a browser and a buyer. But great product shots aren’t anything new; now it’s about how you take these images and combine them with your website to maximize impact and ultimately increase conversion. So […]