Email is often viewed as the digital marketing ‘dinosaur’, what with the emergence of sophisticated multichannel marketing techniques fueled by smartphones, the millennial consumer and big data. But just because email has been around for a while certainly doesn’t mean it’s dead. After all, the Radicati Group estimate that the number of email accounts held around the world will climb to 4.9 billion by the end of 2017. That offers huge potential. Here are five reasons why we believe email, as a marketing channel, is your digital key: Email is one of the most-used apps on smartphones If you want […]