Following the release of this Brightpearl infographic about multichannel sales, we got to thinking, ‘what’s really at the heart of a good multichannel strategy?’ here are our findings… Modern shoppers are not like they used to be. Once upon a time a potential customer would walk into your bricks and mortar store, find the product they want to purchase and then… well, they’d purchase it – how simple. Now though, information is everything (and everywhere), the market is fragmented and customers have the power to view the same product or similar products from various retailers in minutes. Not only this, […]