Making your brand stand out is always a challenge. There is constant competition from other e-retailers offering similar products, bigger brands or cheaper deals, and it can become very easy to slip into a battle of cost rather than perfecting your brand and allowing customers to come to you. Ecommerce is the fastest growing retail market in Europe, with statistics including 27 hours a week spent online by young adults with 2.5 of those hours whilst being “on the move”; so setting up a popular and engaging brand online is a fantastic opportunity – but how to do that? The […]