With the average conversion rate for an eCommerce store just 1.4%, it’s no surprise that marketers are continually looking for ways to see those of their own and their clients exceed this. Even with great products, great prices and even a great brand, however, if the user experience is poor, conversion rates will continue to be low. It’s a common misconception that the cause of poor conversions is almost always the offering and, whilst in some instances, that’s true, in most, it’s due to the fact that the user experience is poor. It takes less than two-tenths of a second […]