When ICANN launched the new gTLD (generic top level domains) program back in 2012, this opened up a plethora of possibilities for brands to claim new stakes on the web.  No longer constrained by a .com or .co.uk domain, brands can now choose to tailor what comes after the dot to better suit the nature of their business.  Whether you’re a coffee shop after something obvious like .coffee, or you’re a quirkier brand looking for something memorable like .rocks, new gTLDs offer businesses a new avenue to market their brands online. And for some brands, this tailoring can now go […]