This week saw the launch of Google’s support for AMP (Accelerated Mobile Pages) HTML, which makes web pages load at superfast speeds on mobile devices – or even instantly. It’s the result of an open-source project intended to improve the mobile web experience, working to reduce the frustration element for users browsing websites on their phones and tablets who have to wait longer for sites to load. (And wait. And wait.) Google’s AMP works by taking you to a ‘lite’ version of the site which is accelerated by Google’s own caches, stripping out the ads and background content to deliver […]