There’s plenty of reading online to establish that user-generated content (UGC) is marketing’s latest golden goose. Proven to increase conversion and strengthen consumer trust in your brand. We’ve teamed up with some of our valued partners to bring you the ultimate guide to user generated content, so grab a brew or some popcorn (if you like) and strap in. Not everybody is yet convinced by user-generated content so to start, we teamed up with reviews platform Feefo; to address the question, what makes UGC so important for ecommerce businesses? Why use UGC? You’ve got a great brand; your products are […]