You run an online shop. You’ve been hoarding extra stock for the Christmas shopping rush, or perhaps there’s a backlog of stock you need to move. You’ve been advertising your Christmas sale everywhere you can afford to and you’re eagerly awaiting the rush. Come Black Friday on 27 November, things are looking up! Your website’s seeing a spike in activity and conversions from paying customers. Things are going well… maybe a little too well. All of a sudden you’re getting complaints that your website’s load times have slowed to a crawl. In no time at all, there’s too much customer […]