The iA Dictionary is a growing compendium of lingo and slang that we use internally. It offers a quick insight in the way we speak, think and work. The key rule was to limit ourselves to one paragraph and interlink rather than ramble away. The result is a growing Design Business Dictionary that explains playfully how we see things. What’s the point? It is useful as a documentation of our normal madness It’s helpful for interns, candidates and new staff It may be interesting for old, new and prospective clients We hope it gets interesting enough for colleagues at...