As we transition into a technological online age, more and more businesses are beginning to take advantage of social media. Marketing has changed tremendously in the past 20 years, from billboards and physical advertising to companies now being able to target users on the opposite side of the planet with ease.  As a expert Surrey Marketing Agency, we understand the need to adapt to the trends 

Advertising on social media platforms such as Facebook can lead to endless growth opportunities and increased revenue, 1.62 billion users visit Facebook daily! As a leading PPC and SEO agency in Surrey, Thunderbolt Digital can help your business reach that new level, whether you need a new website or some marketing, our expert team would be more than happy to help. Take a look at our case studies here.

Creating Your Facebook Ads Manager Account

Upon setting up your account and inputting your information you will arrive at a dashboard. This dashboard summarises all the data regarding your spending, results, key statistics and more. It is important to note that you must have a Facebook business account set up, as you will not be able to run ads through a personal page.

Creating Your First Ad

To create your first ad, first click the green create button towards the top left of your screen. This will set up your first campaign. The campaign must then be specified, with a choice between 11 different options all tailored to certain business models. Whichever objective you choose will allow Facebook to get a better grasp of your goals. 

These include; Brand Awareness, Reach, Website Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages, Conversions, Catalog Sales, Store Traffic.

Choosing Your Audience 

One of the most important steps in creating a successful advert includes targeting the correct audience. Maybe you don’t know what sort of audience to target? By testing and trialling different audiences you will quickly be able to determine the group that yields the highest results or interest in your company. 

Facebook provides a targeting gauge that can be located on the right side of the audience field box. Targeting on Facebook couldn’t be more detailed and specific, with options such as Location, Age, Gender, Relationship Status, Languages, Financials, Work and Education to name a few that can be narrowed down to find your ideal audience. Once you have discovered the audience that provides great engagement with your product or service ads, you can easily save them for future ads or later use.

Setting A Budget

The two options within budgets on Facebook are daily budgets and lifetime budgets. Here’s how they differ; daily budgets are geared towards users wanting to have their set ads running continuously throughout the day, lifetime budgets are tailored towards users looking for their ads to run for a specific amount of time. This means in short that Facebook will pace your ad spend over the time selected.

Creating Your Advert 

Your ad’s format is based on the original objective you selected, choosing between using one image or multiple. Link and carousel ads are suited for different industries. Perhaps you run an online clothing store and want to showcase some of your products? Using a carousel ad will be much more effective.

Upon creating your ad you will need to abide by the following rules: 125 text character limit, 25 character headline, 1080 x 1080 pixel image for single image ads. Carousel ads are not much different: 125 text character limit, 40 character headline and a 1080 x 1080 image.

Monitoring Results

So you produced your first ad, it has been a few days, but where do you find the results and data? Simply open the Facebook Ads manager tool and gain an insight into customer behaviour, performance, engagement and clicks to name a few.

Contact Us – For Social Media Marketing From A Surrey Marketing Agency

Here at Thunderbolt, we have an experienced team of web developers and designers that can help your business excel, providing great engagement for your business. As a leading PPC and SEO Surrey marketing agency, we provide the results your business deserves. If you have any questions or would like more information, we’d love to hear from you. Get in touch by calling 01252 959795 or emailing us at [email protected] – We can’t wait to hear from you!

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