There are clear pros and cons of Selling on Amazon. The Harry Potter franchise of e-books has recognized this and will not be depending on Amazon. Author JK Rowling has teamed up with Sony to launch a direct outlet, called PotterMore. If you’re in the ecommerce business’ and have ambition then perhaps like JK Rowling, you shouldn’t sell on Amazon. But if your ecommerce business is funding your lifestyle, and you have no great ambition to change the world, then Amazon could be an important channel for […]