With the Mobile apps dominating the markets today, we have endless number of trends and terminologies available to guide us in developing them for digital marketing or online marketing for the online stores in Retail or ecommerce. Though more complex, the push notifications are more robust as well compared to the texts that it dominates the ROI features and stands at the top most. Unlike texts, push notifications come along with innumerable customizing options to improve the user engagement. Why people use them? Instant access to information without the cost of time or money is what makes people use the Push texts. For businesses, it is about deal and promotion sharing instantaneously, improved the customer connect, automation of internal processes and creating a strong establishment by way of mobile that dominate market; what more do we need to know to get convinced on why adopt them?

How create the push? A powerful interface from the mobile app providing a line of Marketing benefits, as in giving the details of user segment on the app, their engagement type and more, helps you target the right message to the right audience which would gain you an appreciation from users who recognize this personalization. This is one of the best marketing trends in retail and ecommerce digital marketing today.

How do people opt in for the push? By the location services android and iOS users enable, location info is being passed to the app frequently which could help in targeted and relevant advertising or communication. iOS prompts the users enable the push during the first time app launch while the android automatically opts in. Android users might feel spammed without a choice while iOS is always smarter with its calculative approach where the users feel they have the control so they tend to check when alerted by your push message. Make sure you send relevant info only else you might end up in losing people; the push should encourage user action and benefit them so you get the ROI benefit or revisit the online marketing strategy.

How do the pushes appear and how can they be effectively used? Banner notifications on the screen top and the notification center by swiping downward when the device is in use is common for android and iOS; iOS additionally provides alert sounds and vibration privileges too.

To make the best use of the push messages in the current marketing trend of mobile apps in Retail and eCommerce, make sure you don’t overdo or under-do the pushes. Understand the customers personally, analyze the trends and utilize the feature to the fullest advantage to dominate markets. To get the best of mobile app development services and much more, contact us.