An unexpected drop in ranking and a demeaning behaviour of traffic to the website is definitely hilarious to online retailers. Google penalties can be a major cause; this could be by way of manual review by the spam experts at Google or by updates to algorithms in Google panda or Google penguin .When there’s an issue spotted by the investigators under spam squad or when the search algorithm is no more supporting your website in any way, you are sure to sit aghast with the ranking.

Google ranking algorithms continuously keep changing since Dec 2000 followed by the toolbar extension which is a big change that’s creating the SEO industry and which is when usable publishing of PageRank happened for the first time. Since then Google has been growing stringent in search result quality in way to remove content that aren’t up to the mark and to push the classy content to top of search engine result pages. The penguin that came up in 2012 wiped away 1-10 search results in a night, removed some sites completely, instigating the optimizers to think smarter about their strategy in content creation.

Brand name not ranking anymore, slipping positions from page 1 to 2 or 3, PageRank movement to a big fat zero, website disappearing from cache in Google, there’s nothing seen when you hit site:yourdomain.com keyword, listing of your site gets set for a page that’s not the home could be the state when you got to wake up to realize you are being penalized.

We aren’t stating just these below are the reasons for penalties but emphasizing that a combination of these mostly stands out to be the black mark! Buying bad links, exchanging links in loads with clients that poses a manipulation, Copyscape CopyGator trapped content, flooding H1 tags to bloat the listing, having 404s internally showing your inability, site linking to other language, voracious amount of keywords, tweaking PageRank by using footer as a placeholder for links, missing XML sitemap or not submitting it in Webmaster Tools, non-conspicuous or obscure or obsolete links, misleading words to tweak the theme, overusing anchor text, not caring the hreflang that says Google that your content duplicated, slow website, using keywords in domain names but no great content in the site, blog networks, black-hat seo method of playing with the SERPs while publishing and a few more top the reasons of websites getting penalized.

Google penalties are too costly to rise again to the position, hence how to overcome should be known to any wise web designer or business man or ecommerce retailer’s thought to make possible a fast recovery. Focusing on the content, respecting the Google’s Webmaster guidelines, having classy back links, doing the best in search engine optimization (SEO) websites are promised to be designed by the web design masters at us who have gained the expertise since various past entitlements. Contact us, get the best responsive website, and also await the next treasure from us on how to recover from the Google giant penalty!