Have you ever thought of launching your Store Credits? Probably, yes. There are a few convincing pros, why you should consider starting this activity for your online shop: Plain and fast refunds procedure. More orders from the returning buyers. Raising customer engagement. Possibility to prevent fraud returns. Save money on transaction fees. Recently, I’ve been googling and surfing the Internet, searching for the real customers opinion regarding any Store Credit activities. Here’s what I’ve found out (basing on live Yelp forum discussions and the Research Of Consumer Behaviour by Psychology Department of Golden Gate University): about 70% of buyers appreciate and actively use their store credits; remaining 30%...