Since the upgrade of Magento to 2.0 version, the management of discounts became much more user-friendly. But the main question about discounts remains - how to use them the most efficient way? In this article, we will try our best to uncover the answer by explaining: how tailoring sale to special occasion empowers its results; how to define was the campaign profitable or not by estimating the ROI; how to set the discounts in Magento 2 admin panel. The questions above are the basics for storeowners who want to start driving more sales through incentivising the customers. The tricky part is, there is one...