It amazes me how many people put out an “internet expert” shingle and have not been trained or keep up with the latest changes with the internet, social media or algorithms.

Let’s take a quick look at what Merriam Webster says about expert:
having or showing special skill or knowledge because of what you have been taught or what you have experienced

So, how do you know if the “internet expert” you are working with, or considering hiring, is on top of recent changes?

1. Ask them – how do they stay current on changes and training?
2. Identify true online experts and read about changes yourself
3. Always ask questions and make sure you understand why experts are doing what they are?
4. Evaluate if the recommended changes support your objectives
5. Make changes one at a time and measure the results

You may be asking – if you aren’t you should be -how does Yellowschmello keep updated on the ever-changing internet?

At YellowSchmello, we spend time and resources (tens of thousands of dollars) listening to webinars, attending conferences and being part of mastermind groups. It is the only way – in our opinion – that you can Stay Current on the regular changes on the internet. In 2014, Google has made something like 9 major changes. Facebook just made (two weeks ago) algorithm as well as guideline changes that could shut down your Facebook presence if you aren’t aware of them.

In the almost five years YellowSchmello has been in business we have not changed our core mission: to Support the online needs of local businesses. We have, however, tweaked our strategy and tactics to keep up with the evolution of the internet and make sure we support the needs of our clients.

If you or your expert doesn’t keep up with what is going on… you could truly make major missteps for your business. Staying on top of the ever-changing internet world is the only position you want…