In our last blog update, we posted an infographic called, “The Benefits of Explainer Videos For Your Business” which we’re going to discuss in a little more detail today. To kick off this post, I’m going to refer to a quote by a well known entrepreneur and star of Dragon’s Den:
90 seconds or you’re dead to me.
While Kevin is referring to making a business pitch in front of potential investors, the same can be said for making an impression to today’s internet users. After years of research and experience, we’ve found that 90 seconds or less is the sweet spot for most attention spans.
So how can you capture someone’s attention and captivate them with your big idea? It’s easy! With an animated video, you can condense your big idea into a fun, engaging story for consumers. Using explainer videos is a cost-effective method which allows businesses to quickly introduce themselves, explain what they do, and tell how they help solve their customer’s problems.
There are even more benefits to using animated explainer videos:
Increase your conversion rates
According to e-commerce intelligence site, Internet Retailer, up to 85% of people are more likely to buy a product if they first saw an explainer video. Furthermore, according to a study by production company, Transvideo Studios, of the businesses which tracked their data, videos usually improved conversion rates by 15%-75%.
Search Engine Optimization (SEO)
SEO refers to how well your website ranks on search engine results and it is an integral aspect of any inbound marketing strategy. Websites with a video on the homepage are 53% more likely to be ranked first by Google. Not to mention that a video is 41% more likely to get clicked vs. a text search listing. Without a video, you are missing out on an opportunity to be found by a vast audience of potential clients.
Increase your exposure
Did you know that 70% of internet users are watching online videos? Here’s another number for you to think about: there are over 300 million user accounts on Youtube to date. That’s a huge audience of users just waiting to hear your story. Go ahead and captivate these users with your big idea.
Sharing is caring
Animated explainer videos deliver your perfect pitch, every time – and anywhere in the world! Just think about how easy it is to share a video – there are endless channels you can use to share your story with new audiences. Social media, such as Facebook and Twitter, are always effective, not to mention video hosting sites, such as Vimeo or Youtube. Your animated video is a tool you can use in pitches, on your website, email marketing and so much more.
