Launched in 2004, FeedBurner provides a range of feed management & marketing tools. (See Really Simple Syndication to learn more about content distribution via RSS feeds.) Enabling web publishers to customize & monetize their feeds, FeedBurner also offers detailed traffic statistics & extends the reach of feed content. Firstly, FeedBurner optimizes your feed by converting any feed format into a browser friendly HTML page that provides visitors with various options for subscribing (example: Webmaster Central). Smartfeed technology also provides multi-format feed delivery from the same URL, making your feed compatible with all known feed readers. The optional FeedFlare can add links in your feed or on your site allowing subscribers and visitors to share your content. Other promotional tools include: PingShot notifies aggregators, search engines & directories when you publish new content, BuzzBoost can display your customized feed content on any website, and the dynamic Headline Animator creates an automatically updated feed banner (see example below)
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Having become the world's largest manager of syndicated feeds, it's no wonder major players on the web have been impressed by FeedBurner's constant growth & innovation. Google's successful bid to acquire FeedBurner (rumoured to have been around $100 million) was confirmed today
