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Facebook's Instant Personalization



I recently saw this status update circulating on Facebook:



Why is it automatically assumed that any new privacy related changes that you described are bad? Personally, I welcome my information to be shared. Why? Because Facebook knows that I like to ski and that I like the History channel so I am served ads on Facebook related to ski deals in Aspen and new shows on the History channel. I like that. I don't like getting offers for things that don't pertain to me such as ads for Tanning Salons, Hair Coloring Products or Diapers...

Here's a quote from Facebook on Instant Personalization:
"Your information can only be used to present you with a more personalized experience and cannot be transferred to advertisers or used for any other purposes."

Pandora Radio is an Instant Personalization partner of Facebook, so I decided to check it out. The opt out messages are clearly labeled with options to "Keep Public" and "Make Private". See the main image above.

Instant Personalization is meant to make your web experience more meaningful. The people who are ultra paranoid need to simply relax. So, what do you think?


This post first appeared on Eric Hamilton's Business & Technology, please read the originial post: here

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Facebook's Instant Personalization

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