Module 1 Lesson 1 Intro To The Digital Garage

 Doing Business Online Brings Lots Of Fantastic Opportunities – It Can Really Help Your Company In New And Exciting Ways. Once Your Business Is Online, What Opportunities Can You Take Advantage Of?

·         (A) Finding lots of new customers – everyone’s online these days

·         (B) Selling your products or services straight from your website or app

·         (C) Delivering targeted advertising to customers

·         (D) Saving money on your heating bills

·         (E) Learning more about what your customers love

·         (F) Using analytics to power your online sales

 

Module 1 Lesson 2 Your Digital Opportunity

 

Karl, A 50-Year-Old Mechanic, Runs The Local Garage In A Small Town And Is Considering Taking His Business Online. How Could Going Digital Benefit His Business?

·         (A) He’d be more visible to customers

·         (B) He can target ads at local customers

·         (C) It’s easier to communicate with customers

·         (D) Less need for customer conversations

·         (E) More insights into customers’ online behaviour

·         (F) He can modernise his company logo

 

Module 2 Lesson 1 Your Online Goals

 

Q.1 

Hamish Is A Successful Hairdresser. He’s Decided To Grow His Business By Opening Another Salon. Hamish Doesn’t Have An Online Presence Yet, But Thinks This Might Help. Which Of His Business Goals Could Being Online Help Him Achieve?

·         (A) Attract new customers

·         (B) Gather customer feedback

·         (C) Source new hair colouring products

·         (D) Advertise extended opening hours

 

Module 2 Lesson 2 Building Your Online Presence

 

Hamish Has Created A Website With An Online Booking System For His Salon Appointments. He Wants To Engage More With His Customers And Came Up A List Of Goals. Help Hamish To Match Each Task With The Online Tool You Think He Should Use To Achieve His Goal.

Q.1 – Gather Customer Feedback

·         (A) An Online Gallery

·         (B) Email Survey

·         (C) A map

·         (D) Social Media Page

Q.2 – Tell customers about the extended opening hours

·         (A) An Online Gallery

·         (B) Email Survey

·         (C) A map

·         (D) Social Media Page

Q.3 – Show customers Hamish’s latest hair looks

·         (A) An Online Gallery

·         (B) Email Survey

·         (C) A map

·         (D) Social Media Page

Q.4 – Help local customers find the new salon

·         (A) An Online Gallery

·         (B) Email Survey

·         (C) A map

·         (D) Social Media Page

 

Module 2 Lesson 3 Marketing Your Online Presence

 

Hamish’s Website Isn’t Getting As Many Visitors As He’d Like. He’s Heard That Search Engine Marketing (SEM) Can Help, But Isn’t Sure How It Works. Can You Explain What SEM Enables You To Do?

·         (A) Buy ad space on a search results page

·         (B) Bid for keywords to display your content in search engines

·         (C) Tag keywords within your website content

·         (D) Optimise your website’s design

 

Module 2 Lesson 4 Analyse And Adapt

 

Despite His Digital Presence, The Number Of Hits On Hamish’s Website Is Still Low. He’d Like To Use Analytics To Find Out More About How Customers Are Interacting With His Site. What Can He Learn From Analytics? Select The Ways You Think Analytics Can Help Business Owners.

(1) Show which pages of a website are popular.

·         (A) Yes

·         (B) No

(2) Log which items of the website are clicked on.

·         (A) Yes

·         (B) No

(3) List which parts of the website a user doesn’t like.

·         (A) Yes

·         (B) No

(4) Identify where in the world visitors are logging on from.

·         (A) Yes

·         (B) No