HubSpot Inbound Certification Answers

HubSpot Inbound Certification Answers consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about.

• There are 60 questions.
• The exam takes about 1 hour to complete.
• You must answer 45 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.

How many customers do you need to interview to identify the job your product does?

·         1

·         2 or 3

·         5 to 10

·         A minimum of 10

 

What are the principles of inbound? (Choose all that apply.)

·         Personalize for impact.

·         Energize for consistency.

·         Synergize for gratuity.

·         Empathize for perspective.

 

Which of the following is the best technique for helping people progress through the buyer’s journey?

·         View the journey from the buyer’s perspective and focus on the tasks they need to accomplish

·         Set goals based on the commission you want to earn this month

·         Don’t push people. If a prospect is moving slowly, move on to someone else.

·         Follow up multiple times a day

 

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True or false? Every business exists primarily to create profits.

True — a business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals.
True - A business only exists to create profits for the people it employs.
False — businesses should not think about profits at all. Instead, they should find a higher purpose to fulfill.
False — although most businesses have to generate profits in order to sustain themselves, every business exists to fulfill a specific purpose.

 

Which of the following are principles of inbound? (Choose all that apply.)

Personalize for impact
Energize for consistency.
Synergize for gratuity
Empathize for perspective.

 

Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them?

Make your best guess based on the reason you're starting your company.
Wait until you have at least 100 customers, and then interview 10 or 12 of them.
Put a plan in place to interview your first few customers soon after they buy from you.
Ask customers of your competitors why they bought the products they did.

 

Fill in the blank: Inbound is about _____ with the world.

·         sharing your brand

·         expressing your opinions

·         sharing your knowledge

·         building a brand

 

If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?

·         Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says.

·         Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, the persona might need to be updated.

·         Send the person back to marketing. Marketing will nurture the person until they’re more qualified for sales outreach and match their persona more closely.

·         Create a new persona. In order for personas to be as accurate as possible, your team may need to have almost as many personas as you have prospects, leads, and customers.

 

Fill in the blank: The inbound methodology is a circle. What does it represent?

·         funnel

·         obelisk

·         flywheel

·         cyclone

 

What is the relationship between a company’s profits and its purpose?

·         A company’s purpose is to generate profits.

·         A company’s profits enable it to fulfill its purpose.

·         A company’s profits distracts from its purpose.

·         A company’s purpose drives profits.

 

Fill in the blank. To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)

·         think

·         research

·         purchase

·         experiment

 

How is your product’s “job to be done” tied to your customer’s personal identity?

·         Your customer wants your product to reflect what they believe about the world.

·         You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do.

·         By researching the job your product does, you’ll better understand the identity of your customer.

·         By researching your customer’s personal identity, you’ll uncover the job they’re trying to get done.

 

How many customers do you need to interview to identify the job your product does?

·         1

·         2 or 3

·         5 to 10

·         A minimum of 10

 

How can thinking of your business as a flywheel improve the handoff between sales and services?

·         By merging the sales and services teams into a single team

·         By giving more visibility into the steps involved to make the handoff go smoothly

·         By having salespeople take on post-sale responsibilities

·         By providing more granular reporting during the sales process

 

Fill in the blank: You can attract people by using _________ to create content and experiences.

·         a contact database

·         external thought leaders

·         your expertise

·