Dr Pepper owner Coca Cola found themselves in hot water today after allowing their Facebook App to post offensive messages.

Seemingly the worst offender was a reference to a particularly dodgy "adult film" which was posted on the page of a 14 year old, oops indeed.

After reading that Coca-Cola had approved all the messages, I thought it was just one big mistake, but actually their creative agency should really have spotted the problem. Of course the real blame lies with Coca-Cola; they should have been more diligent with their brand, however, I'm not sure whomever let it past at the agency will still be in a job next week.

This is in pretty stark contrast to the golden creative relationship of the past month, that of Old Spice and Wieden+Kennedy. Trusting consultants with your brand is something that no organisation should take lightly but equally I wouldn't expect to be in business very long if I made bloopers like that!


"Don't ever leave me.... Cause I'd find you!"

There is a lot of buzz regarding geolocation services like Foursquare, I have to admit I don't get it. I know that if you visit the same place a lot you get to be the "Mayor" of the location and get certain perks, but it seems a bit too much information to me. I don't really want to know where my friends are 24 hours a day. Still a lot is being made of this as the "next big thing" online.

I suppose I can't judge without trying, so in the spirit of openness: I'll be downloading foursquare for my iPhone and I'll give it a shot, I'll keep you updated (literally)....

EDIT: I've now successfully "checked in" at my local chip shop. Apparently going to pick up food also counts as a "night out" which, shockingly, only mildly perturbs me :-p

Feel free to follow my rather plodding progress @ http://foursquare.com/user/francisb_



Image ©The Coca-Cola Company