Google is one of the world’s best technology company. However, many people mistakenly believe that the Google organic search engine is its key to success. In reality, Google’s revenue is driven through its Adwords advertising platform. In 2012 alone, Google raked 42.5 billion in advertising revenue.  While Adwords has changed little through the years but recent launch of Adwords Enhanced has provided advertisers with a number of new benefits that can provide better user targeting and ultimately a stronger ROI on their campaign. Early adopters have reported better conversion rates, lower cost-per-clicks and a reduction in time spent in managing their accounts.

Here are some of advantages of Adwords Enhanced campaign.

Better Mobile Support

People are accessing the Internet more than ever before, but much of this access comes from smartphones, tablets and other portable devices. Because of this, advertising campaigns must be able to deal with people accessing the Internet through previously unpopular form factors. Adwords Enhanced promises to help advertisers effectively target these new markets. By changing how ads appear and how users interact with them, Adwords Enhanced is broadening the market of potential customers.

More Context Attributes

Contextual advertising has been a cornerstone of Adwords since its early days, but Google is now able to take contextual advertising to new heights. Advertisers will be better able to target users based on their location, and the GPS devices contained in smartphones and tablets will make its location capabilities even more precise. In addition, advertisers can change their ads are run based on what device ads are being viewed from. Advertisers can even change how their ads are run based on the time of day.

Combined with Google’s natural language processing capabilities, users can expect their ads to target the best demographics possible.

Social Media Integration

One of the most innovative features of Adwords Enhanced is its ability to interact with Google+. Advertisers can now highlight how many followers they have on Google social media properties, and they can run advertisements based on their posts. While the reach of Google+ is limited compared to Facebook and Twitter, the social media network still boasts tens of millions of active users. Those who are able to attract the tech-savvy user base of Google+ may see significant returns on their investments.

Targeting Apps

Apps have revolutionized how people view software, and a growing number of developers are turning to ads to make money. Adwords Enhanced allows advertisers to tap into this burgeoning market and to target their ads based what app is being used. Targeting mobile users requires different types of ads, and advertisers have long noted that traditional forms of CPC advertising do not always translate well to mobile devices. Adwords Enhanced may be able to rectify this problem.

Google remains the default choice for CPC advertising, and Adwords has helped countless companies make money online. By investigating Adwords Enhanced and finding out how it can help you better target potential customers, you may be able to find new methods of refining your ad campaigns and driving more revenue.

This article was written by Adam Carey on behalf of Search Factory – a SEO & SEM agency located in Brisbane, Australia.