2016-06-07 00:00
At first glance, you may not notice the key differences between Pay-Per-Click (PPC) and Pay-Per-Lead (PPL) marketing. The ultimate goal of both is simple: to generate new business… Read More
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Latest Posts - Yodle Company Blog
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agency
organic
marketing dollars
audience targeting
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The Yodler covers many topics including: ppc, seo, social media, SMB marketing, developments in the online advertising industry, and leadership excellence strategies from the team at yodle.
2016-06-06 14:01
It’s a common practice to outsource your marketing efforts to a firm or agency, particularly when it comes to the nuanced and technical aspects of search engine marketing (SEM) - … Read More
2016-06-06 14:01
It’s a common practice to outsource your marketing efforts to a firm or agency, particularly when it comes to the nuanced and technical aspects of search engine marketing (SEM) - … Read More
2016-06-01 00:00
Many businesses today offer multiple services across several different disciplines. To the consumer, these services may seem unrelated. For example: HVAC and Plumbing; Family Law, Estate Pl… Read More
2016-05-26 18:02
“If my website is already ranking well on Google, do I really need to pay for ads?”During my five years at Yodle helping thousands of attorneys with marketing and lead generatio… Read More
2016-05-26 15:21
When it comes to paid advertising on search engines, the tried and true methods always tout that more traffic equals more paying customers. But is that really true?
I’ve been doing In… Read More
2016-05-24 19:12
Here’s something Facebook doesn’t want you to know: Facebook Ads don’t work well for local businesses.
Surprising, but true: Facebook ads offer a lower return on investmen… Read More
2016-05-18 16:02
“If my website is already ranking well on Google, do I really need to pay for ads?”During my five years at Yodle helping thousands of attorneys with marketing and lead generatio… Read More
2016-03-24 20:28
If keyword research is the caliber of the bullet, audience targeting is the scope on your rifle.
Here’s a mind blowing fact: Google serves over 100 billion searches a month. That&rsqu&helli…Read More
2016-03-24 18:26
How can local merchants compete against big national chains and e-commerce giants? The secret is all in the customer experience. Our recent survey shows that: 96% of consumers think loc… Read More
2016-03-24 18:26
Street Fight referenced our recent digital marketing survey to inform their latest post, ’7 Ways for Local Merchant to Foster Customer Loyalty’. If you’re a… Read More
2016-03-03 23:02
Do you use Google Adwords to advertise your business online? If so, you’re probably familiar with – and optimized for – the long-standing design of top, bottom, and sidebar… Read More
2016-03-03 23:02
Let’s face it: the best part of the Internet is looking at cat photos and memes. But in small business marketing, images offer a practical advantage to your business. Using images in y… Read More
2016-02-24 18:28
What are the biggest issues and hurdles that small businesses face in their daily digital marketing efforts? What online tools are small businesses leveraging and how successful are they in… Read More
2016-02-24 18:24
When you devote time, energy, and money into ensuring your website looks exactly as you envisioned it, it’s easy to love what you have accomplished. After all, a site that looks great… Read More
2016-02-24 18:07
Let’s face it: crafting a slogan that captures your company’s overall value proposition is hard. Making that proposition into a socially shareable hook is even harder.
That&rsquo&hell…Read More
2016-02-09 22:21
Did you watch #sb50 last Sunday? Some people tuned in for the high-octane athleticism, some for the show-stopping rendition of the national anthem by Lady Gaga, and others for Beyonce’… Read More
2016-02-02 16:42
Here’s a serious question: Are your individual N.A.P.citations consistent across all directories and aggregators? If you’re a small business and you’re unable to answer thi… Read More
2016-02-02 16:42
Here’s a serious question: Are your individual N.A.P.citations consistent across all directories and aggregators? If you’re a small business and you’re unable to answer thi… Read More
2016-02-01 20:42
If you’re like most business owners, you’d rather be focused on offering the best real-time customer experience, then spending time on the intricacies of digital marketing trend… Read More
2016-01-28 22:32
Years of experience have taught me that running a small business is a challenge, especially when you are providing a service. Your expectations for success may not match your results, becaus… Read More
2016-01-28 17:00
You don’t have to be a digital maverick to have stumbled across the term “meta tags” in today’s marketing lexicon. But understanding how to effectively execute them f… Read More
2016-01-28 17:00
You don’t have to be a digital maverick to have stumbled across the term “meta tags” in today’s marketing lexicon. But understanding how to effectively execute them f… Read More
2016-01-28 00:29
Watch out, small businesses – in 2016, cyber criminals might be zeroing in on you.
Ransomware and POS attacks are predicted to escalate this year, and their main target: local small bu… Read More
2016-01-22 20:08
Ever have those awkward quiet moments with your client in the chair? Need some quick conversation starters? We got ‘em right here. Get the top 3 things your clients will be talking abo… Read More
2016-01-22 15:19
Having your small business stand out amongst the big brands takes hustle, dedication…and one great idea. Enter Bullfrog Spas. This small hot tub manufacturer drummed up a big con… Read More
2016-01-22 00:21
For business owners and entrepreneurs across America, 2015 was dubbed the “Year of SEO.” But as we approach the new era of search – one inextricably tied to sophistica… Read More
2016-01-22 00:17
The United States of America is a very big place – with a very big economy.
And as a business owner, there’s nothing more crucial to your success than the local economy and… Read More
2016-01-21 23:14
Look – SEO is important.
In fact, it might be the most important tool in your marketing strategy. As we discussed HERE, the concept of SEO extends far beyond the mechanics of Goo… Read More
2016-01-15 23:16
Hi, my name is Greg Aponte, also known as “the search guy” here at Yodle. My seven years of experience helming paid search efforts have given me the opportunity to work with a… Read More
2016-01-15 16:19
Here’s a worrying fact: 50% of all small businesses are incorrectly listed online - which means they’re not popping up on the first page of Google search resu… Read More
2016-01-08 05:28
What costs more – recruiting new clients and customers, or keeping the ones you already have? According to Karl Stalk and Bill Stewart, co-founders of the Chicago-based s… Read More
2015-12-29 18:35
When it comes to digital marketing for small businesses, staying ahead of the curve – and your competition – is extremely important. Are you keeping up with trends for the N… Read More
2015-12-23 20:22
The holiday week is always the best time to slow down and catch up on life. If you’re like us, and curling up with your favorite book (or E-reader, headphones, or Smartphone) is on the… Read More
2015-12-22 19:56
T’was the night before Christmas, and all through the web were last-minute shoppers – their hearts filled with dread.
Last-minute shopping makes everyone stressed. Even if the gi… Read More
2015-12-18 16:25
Love him or hate him, Donald Trump is dominating the current news cycle and the political polls. But it’s not all controversy that creates Trump’s staying power, it’s also… Read More
2015-12-18 16:18
When it comes to marketing your small business, video might be the very best form of content to invest in.
According to Wevideo, video content supercharges your website in a multitude of way… Read More
2006-06-07 11:16
Finding the right domain name for your business is a big deal. That may sound like an Read More
2006-06-07 11:16
Today we are excited to announce two new tools now available to our clients: reviews management and Read More
2006-06-07 11:16
Earlier today we announced the results of our first ever “Small Business and Online Reviews Survey.” This Read More
2006-06-07 11:16
Google recently named Yodle as the winner of its Google AdWords™ Premier SMB Partner Award in the Read More
2006-06-07 11:16
Today’s reality for small businesses is that the technological world they have to compete in gets more Read More
2006-06-07 11:16
The holiday week is always the best time to slow down and catch up on life. If Read More
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