Search Engine optimization or SEO can be defined as a strategy that focuses on improving traffic quality to a website from various Search engines through organic search results. As a general rule, a website that appears at the top of a search engine result would have higher hits. There are a number of search types that Search Engine Optimization can focus on viz. local search, image, local search, and industry-specific search.

SEO explains the working methodology of search engines and search patterns of Internet users. Website optimization encompasses three major factors: content editing, HTML editing and coding. Black Hat SEO techniques, also known as Spamdexing, should be avoided by all means. Search Engines ban websites that employ black hat seo techniques.