Microsoft's Bing search engine has shown steady growth for the second straight week, according to researchers.
Data from internet research firm comScore shows that the Microsoft search engine has climbed up to a 12.1 per cent share of search results over the work week of 8-12 June. Over that time, Bing racked up a 16.7 per cent daily search penetration level.
Those numbers are up from an 11.3 per cent search result share the prior week and a 9.1 per cent share in the week prior to Bing's release.
"It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week,” said comScore senior vice president Mike Hurt.
"These early data reflect a continued positive market reaction to Bing in the initial stages of its launch."
The news of Bing's early success should be welcome to Microsoft. The company has been hoping to raise its search presence on the net in hopes of cashing in on the lucrative search advertising market currently dominated by Google.
The company has made in-house projects such as Bing the centrepiece of its search strategy ever since a deal to acquire Yahoo fell through last summer.