The best way to increase online visibility is by utilizing SEO. Google accounts for almost 90% of Organic Traffic, so an SEO-optimized website is bound to rank higher on Google SERPs. If you are serious about expanding your online business, SEO should be your first priority when developing a website. Focusing on SEO also allows you to post better content.
You might have the most thought-provoking content, but if they are not optimized, no one is going to find them.
Creating an SEO-friendly website takes time and careful mapping. To help you rank higher on SERPs and generate more organic traffic, here are eight tips you should follow.
1. Choose Static URLs
The URL structure might not be the most important aspect of SEO, but every little detail matters. There are two types of URLs. One is a dynamic URL that looks like-Domain-name/Category/?id=21941And a static URL would look like-
Domain-name/Category/How-to-optimize-your-website.A search engine can understand both languages, but a user will not be able to make sense of a dynamic URL. If you publish an article on WordPress with a dynamic URL, it is going to convert it into a static URL but will pick random words from the content for the address. For the sake of SEO, it's better if you manually create a static URL.
2. Structure Your URLs Better
When you are manually typing in the URL, use one primary Keyword or one keyword phrase. When inputting your keyword phrase, do not use underscore (_). Google’s crawlers treat words with underscores as a single word. So if you type How_to_optimize_your_website, the crawlers will refer to it as “Howtooptimizeyourwebsite”. That’s a mouthful and the complete opposite of SEO-friendly. To separate your words, use hyphens (-). Lastly, keep the URL address brief and relevant so users can take one look at it and understand what that page or content is all about.3. Optimize Your Contents
Quality content is easy to produce these days, but optimized content needs a little more work. There are digital marketing companies like RankUp SEO that offer you optimized content along with several other services to boost your ranking. However, if you want to optimize your content yourself, you will have to cover the following things-A Title Tag
Use title tags for all your pages. Your title tag is going to appear on social media, SERPs, browsers and other digital spaces so, make it count. It has to be a brief, compact, and catchy sentence that explains what your domain, page, or content is about.A Meta Description
Right under your title is going to be the meta description. It’s a short paragraph of 150-160 characters that explains your brand.Add Alt Texts
Alt texts help crawlers understand the meaning of the images you put on your website. You can use your Keywords in the ALT text as well. You can optimize your keywords each time you post or upload an image by using ALT texts.4. Experiment With Keywords
Keywords are relative words people supposedly use to find products and services. There is no definitive guide to finding the right keyword since the words people use can change over time. But to optimize your content and your website to the fullest, you will have to use all types of keywords. There are primarily 3 types of keywords. They are-- Generic Keyword
- Broad Keyword
- Long-tail Keyword