Spam Update - 19 October 2022

Google's latest improvements to its Search Spam detection systems are now live. The company didn't specify whether the update was focused on links, content, or other forms of spam, but said that it was a global change affecting all languages. The update should take about a week to fully roll out, so keep an eye on your website's traffic and ranking in Google Search during that time. If you see any sudden changes, it's likely due to this latest update.

We're always working to improve our automated systems that detect search spam, and when we make a significant improvement, we call it a spam update. We share details about these updates on our list of Google Search ranking updates. We periodically make improvements to that system to make it better at spotting spam and catching new types of spam. If your site sees a change after a spam update, review our spam policies to make sure you're in compliance with them. Sites that violate our policies may find that their ranking in results pages suffers, or they may not appear in results at all. If our systems determine over a period of months that a site is compliant with our spam policies, then the site may see an improvement in its ranking.

Although Google typically doesn't publicize the details of its spam updates, we know that the October 2022 update will take some time to roll out completely. This is due to the fact that it took Google 11 months to prepare for the launch of this update. Google wants to ensure the quality of its Search Engine results, and releasing spam updates is one way it does this. However, because these updates can often target specific types of spam, such as link spam, we may not always know the exact details of what's being changed. Google has a clear definition of what it considers to be spam, which includes tricking users into providing personal information or installing malware on their computers. By keeping on top of these updates, you can help protect your users from being scammed or tricked into giving away their personal information.

Measure points we have to consider related to this update:

1. Link spam : 

Link spam occurs when out-of-context links are posted in user comments on websites, blogs, forums, guestbook, and other online forums. Link spam is sometimes referred to as blog spam, wiki spam, and comment spam. Link spammers typically don't include any useful remarks with their links.

Avoid these links spamming’s: 

i. Purchase links 

ii. Exchange links

iii. Automated links (created by tools.)

iv. Forum signature/profiles links.

v. Footers links

vi. Low quality directory submission/social bookmarking links.

2. Key words stuffing :

Keyword stuffing occurs when you use the same terms (or phrases) repeatedly on your website. Most of the time, it is obvious and will turn readers off. Keyword cramming can be accomplished in two ways:

(A) Visible

• All your content contains unnecessary repetitions of words and phrases.

• Using words or phrases that are irrelevant to the topic, product, or service.

• In a single piece of content, use the same word repeatedly.

(B) Invisible

• Using a white font on a white background to hide text. Users may not see this, but search engine crawlers will.

• The alt text should not repeat words or phrases.

• The code on your website should be hidden from repeated use of words.

• In your Meta and comment tags, don't overuse any words or phrases.

• If you have been involved in SEO and marketing work for a while, you probably remember a time when not only was keyword stuffing acceptable but it was also a common tactic. As with many things, time has moved on and there are several problems it can now cause. 

(1) User experience: By creating content stuffed with keywords, you are focusing more on rankings than on readers.

(2)Penalties: Keyword stuffing is now disliked by search engines. Therefore, if your site is found to be guilty of this, you may face penalties on relevant pages or even the entire site. Google may even decide to remove your site from SERPs (search engine results pages) entirely in some cases.

(3)Loss of users : Users will vote with their feet if they see content that is more focused on ranking than informing and engaging them (or in this case, a mouse click).

(4)Brand damage: You may damage your brand if you stuff your content with keywords. Your brand will lose trust and confidence if people begin to associate it with poor content stuffed with repetitive words and phrases.

Conclusion: 

The last thing you want is for your website to suffer consequences for unethical behavior. You want your entire business model to be centered on your consumers, from creating engaging content for them to providing outstanding customer service. When performing SEO work, exercise caution and vigilance. It could seem like a simple fix to overuse specific words and phrases in your content, but doing so is more likely to get you into trouble and even drive away clients.

3. Cloaking: 

Cloaking is a technique used to convey the material on a Web page to a search engine so that it displays content that is different from what is delivered to a typical human user. The goal of cloaking is to boost a website's search engine rank on certain keywords. It showing different - different content to Google bot and human visitor.

4. Doorways pages: 

Doorway pages are web pages that are intentionally built to manipulate search engine indexes (also known as bridge pages, portal pages, jump pages, gateway pages, or entry pages) (spam indexing). A doorway page will alter a search engine's index by adding results for specific phrases while directing users to another page. Doorway pages employ some kind of masking to secretly reroute visitors. This usually falls under Black Hat SEO.

Solution: Use unique content for all Pages.

5. Hacked content: 

Have you ever wondered why you can see the same text in many places on the web? If you have, you're definitely not alone. This is a common misconception that most of the webmasters and bloggers have. It is a fundamental principle of the internet that every bit of information is copied and reproduced as many times as possible. However, this is an oversimplification of the topic. The truth is that much of the information on the web is created solely for the purpose of copying and pasting. This is why you can find the same content on hundreds of different websites. Hacked content is a form of spam and it can have a serious impact on your SEO. This is why you need to be careful about what you add to your website and what you publish on the internet.

6. Hidden content: 

There are so many times on the Internet when you’re reading a post or an article and there’s a comment section, or a form below the post, or a footer with copyright information, or a list of social media connections, or a list of related posts, and much more. But when you view this post on your smartphone, all these elements are not visible because the screen is too small. This is one of the most common problems in SEO. Because this problem is so common and it’s not always possible to display everything on a smartphone, Google has developed a special algorithm called “ pagination ” to help users see all the content on a website, but at the same time to make sure the website doesn’t get affected by the “hidden” content. We can say that “pagination” is a special algorithm that helps Google “see” hidden content.

7. Scraping Google: 

Scraping websites is not a good practice. If you want to make a copy of a website, it is better to use web API or create your own website and use the same content. If you scrape a website, Google is able to notice it, and you can get a manual penalty. It is also a violation of the terms of use of Google.

8. Scraping other: 

There are a lot of resources that are created to help the SEO community. Is it really necessary to create the same content over and over again? What if we can just scrape them and create a new one? Scraping is the process of gathering information from a website and creating a new one from the data. Many business owners are happy to have their content be scraped because it helps them to reach a wider audience. However, the reason why this is a problem is when the content is taken without the consent of the original author. It is important to remember that if we are using SEO to help our clients, we are using someone else's content without their consent.

Scraping is considered as an illegal work in most of the countries, moreover, Google has also declared scraping as a BLACK HAT SEO technique. Now the question is what is scraping? Well, scraping is a process of extracting data from a website by copying, downloading and collecting it. It is the process of taking HTML code and copying it into a different file by using a computer program.

9. Artificial content: 

Artificial content is considered one of the most serious issues in the modern SEO. This is why many SEO experts are actively discussing ways to solve this problem and to prevent websites from using this type of content. The main question is how to distinguish artificial content from natural. Let’s turn to the examples to make this issue clear. Artificial content is the content which is created by people. A.k.a. user generated content (UGC) which is used by search engine bots as "organic" content. The problem with artificial content is that it can't give search engine bots the right signals to help them determine the value of a web page. There are two types of artificial content: text and links. Artificial links are by far the most dangerous to your search engine ranking.

10. Malware: 

Malware is a serious problem for every business, especially if you are in the SEO business. Why? Let’s make a comparison. Imagine you have a website that sells clothes. Now imagine that someone comes to your website and steals all your clothes. You will definitely lose money and probably make your visitors feel bad. It’s the same with SEO. Malware can steal your money, make your visitors feel bad (not all, but still), and even get you banned from Google. That’s why SEO experts need to be careful when they pick a SEO tool, and why they need to check if it contains malware or not.

11. Sneaky Redirects: 

What is a sneaky redirect? A sneaky redirect is a technique some people use to trick search engines into think they have a different website. When you try to search a word on Google, you’re going to see a page with results. The results page is also called the SERP, which means Search Engine Result Page. On the search results page, there’s a list of websites that are relevant to the word you searched. The search engine checks each website if it has the word you searched for. It checks the URL, the content, and in some cases the title tag and Meta description. All of these elements combined are called the site’s on-page SEO.

12. Lazy affiliate pages: 

Lazy Affiliate Pages is a common SEO problem that I have found on many websites. It is caused by people simply copying and pasting the affiliate link from one site to another. This is a very lazy approach to link building and can be damaging to your website.

Suggestions: Use your own content/images/Test Results or add value to the content you received from the manufactured.

13. User generated spam: 

User Generated Spam is the term used for when a website user makes a comment on a relevant post, article or web page which is of no use or doesn't provide any value to the conversation. This is not something you want on your blog or website as it will actually damage your search engine optimization, however there are a couple of ways we can get rid of this problem.

Spam is a problem that is literally everywhere. Whether its people posting on a forum, filling out comment forms or leaving reviews on websites, the amount of spam is absolutely tremendous. There are several ways to combat spam, but the most important thing is to understand exactly what spam is and how you can stop it. User generated spam is a problem that is usually caused by people buying up accounts on websites and using them to leave comments or links on other websites. These accounts are then either manually or automatically used to post links on various websites and social media. This is a problem because it can damage your website's reputation, and if it happens on a large scale, it can also affect your search engine rankings. There are quite a few ways you can stop this from happening to your website, but the most important thing is to keep up with the changes.

14. Misleading functionality: 

Misleading functionality is a practice that can be seen more and more often in SEO. A typical scenario is a website which does not provide the functionality which is promised to the user. In SEO, a website can be punished for misleading functionality.

15. Real spam: 

We know the way spam is defined. It is the process of using deceptive techniques to artificially inflate page ranks on search engine results. The spam techniques could be something like keyword stuffing or hidden text and links, and other unethical tactics. The good thing is that Google and other search engines have been trying to improve their algorithms so that these spams techniques and compensated links are penalized.

Suggestions: Give proper clarification that your website doesn't represent the aforementioned brands in any way.

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