Wearables Are On The Rebound. Will Safety Devices Usher In A New Wave Of Consumers?
By Paolo Bitanga
A growing variety of options supporting all family members is growing within the wearables market, ... [+] from alarm-triggering smart rings and health trackers to GPS-enabled wristbands
gettyLast year the wearables market hit its first ever decline at the mercy of high inflation. Grandview Research Inc., however, predicts a CAGR of 14.9% from 2023 onwards, as consumer wearables diversify beyond health tracking.
Advances in discrete technologies like GPS and device interconnectivity might have fueled this next boom, but differentiated designs will be crucial to attracting consumers. As Forbes Council member Marc Fischer put it, this new generation of wearables startups must be more customer-centric and "prioritize the look, feel and functionality" for new adopters.
With equity funding for wearables at an all-time high, a new wave of early stage startups promises new gadgets with new applications ranging from sports to virtual reality. Among these verticals, personal safety is a use case that seems to speak to the current population's general affinity for well-being while promising to bring in new populations with particular safety needs.
From alarm-triggering smart rings to GPS-enabled wristbands, this budding segment hosts a growing variety of options geared for specific user segments. We look into a few of these startups to see how founders take a personalized approach to personal safety.
With the wearables consumer segment driving most of the growth, we can expect brands to don a more differentiated and targeted approach that cater to user psychographics rather than just demographics. Safety tools for womenReturning to pre-pandemic commutes, many working women feel less safe now than they did before Covid. Portable alarm devices are popular alternatives to pepper spray, and more are integrating smart technology. The Birdie keychain alarm, for example, now comes with an app that allows users to share GPS locations to emergency contacts.
Wearable startups have taken such functions into jewelry, signaling a desire for safety to not only be wearable, but fashionable. The Opal smart ring is a chic piece of jewelry that houses a secret alert button – like something out of a James Bond movie. As Opal Wearables co-founder Jen Chiang puts it, "we want people to feel safe without sacrificing style." For women, differentiation could mean form over function. We can imagine a future where the selection of smart rings grows as diverse as the spectrum of gems at a jewelry store.
People want to feel safe without sacrificing style. For women, differentiation could mean form over ... [+] function.
getty This new generation of wearables startups must be more customer-centric and "prioritize the look, feel and functionality" for new adopters. Tracking for kidsThe smart device market for children focuses heavily on GPS-tracking, with smart tags like Life 360's Jiobit and kid-friendly smartwatches like TickTalk and Gabb. While most of these products are geared towards school-age children, few are suited for younger kids.
"After a year of hacking existing products on the market I decided to launch," says Monica Plath, founder of Littlebird Connected Care for toddlers. More like an adjustable wristband than a watch, the Littlebird tracks toddlers' locations and vitals while they are at daycare or with a babysitter. In this case, the wearable functions more like a baby monitor than a smartwatch – an example of how age targeting can influence a solution.
Wearables can track kids' locations and vitals while they are at daycare or with a babysitter, thus ... [+] providing parents peace of mind.
getty Fall monitoring for the elderlyThe elderly – another segment whose safety needs overlap with health monitoring – have perhaps been underserved by the current selection of fitness wearables. According to the CDC, more than 1 in 4 people 65 or older fall each year – the leading cause of injury of that age group. The number of fatal falls in America has doubled in the past decades, signaling a need for better emergency systems.
Over the pandemic, startup Silvertree tackled this issue with a smart bracelet that can automatically detect falls and manually send SOS messages. With a positive image to "redefine what personal safety looks like," Silvertree seeks to encourage more active lifestyles among users, recently announcing Martha Stewart as a key partner and advisor. In the words of founder Dan Josebachvili, "we believe that by inspiring confidence, rather than fear, we can help shift the conversation on what it means to age successfully."
In the same way that health-monitoring has overlapped into safety, the Silvertree founder predicts "broader and deeper integration of wearables across technologies and industries, turning personal health data into actionable, cross-platform insights." For them, predictive health solutions means going from fall detection to fall prevention.
Whereas startups like Silvertree and Littlebird envision a more monitored lifestyle, Opal's Jen Chiang imagines a subtler revolution, where safety technology "either blends into a wearer's outfit or is invisible to the human eye." This places personal safety back of mind, in a similar emergency-only use case as airbags or fire extinguishers. With startups like Opal, fashion is the value proposition to those already in the market for safety devices.
In the same way that health-monitoring has overlapped into safety, the Silvertree founder predicts "broader and deeper integration of wearables across technologies and industries, turning personal health data into actionable, cross-platform insights."As smart wearables approach this next growth stage, form will play as much of a role as function in attracting new adopters. Big tech incumbents like Google and Meta have already signaled the move to smart clothing in their respective partnerships with Levi's and Ray-Ban. As the playing field expands beyond healthcare and recreation, startups can seek to capture value in hyper-targeted niches such as personal safety.
With the wearables consumer segment driving most of the growth, we can expect brands to don a more differentiated and targeted approach that cater to user psychographics rather than just demographics. Whereas some users might want to flaunt their AR headsets, others might value less conspicuous devices. Either way, smart wearables are here to stay with an expansion of offerings poised to attract a more diverse wave of adopters.
Paolo Bitanga
© Anna BitangaPaolo Bitanga is a journalist and strategist for media companies and startups around New York City. With a passion for social entrepreneurship, he leads marketing strategy for smart safety startup Opal Wearables.
Follow Paolo on X or LinkedIn.
Levitating Gadgets Market Research2023-2030
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Best Of IFA 2023: The Most Exciting Tech, Gadgets And Gear
During IFA 2023 we saw a wide array of new technology that will soon be in your hands and in your home. From impressive PC gaming gear and projectors to accessories, smart lawnmowers and an epic TV. Newsweek selected our favorite new gadgets from a wide array of gadgets and gear.
This is a global showcase, where many of our favorites will come to the U.S., but a few will only show up across the globe. You'll start to see this tech hit the shelves in the coming weeks and months. We are awarding one prototype, a purse phone, as we celebrate manufacturers exploring new form factors.
Here are 15 products that stood out to us from IFA 2023. As the show wraps up in Berlin, these are the products we most want to test out more.
Anker SOLIX F3800 Power Station Anker's new portable power source can power your whole home. AnkerThe Anker SOLIX F3800 is the company's most powerful portable battery that is capable of delivering power to the essential items in your home. The F3800 holds 6,000W of power and includes 120V and 240V plugs, making it possible to power appliances including your refrigerator. You can combine up to six of these for an impressive amount of power and it can connect with Anker's solar charger as well as charge up an EV.
LG StanbyMe Go This portable 27-inch TV from LG is ready to entertain, or for mobile gaming. LGThe LG StanbyME Go briefcase is a portable 27-inch touchscreen display that lets you bring entertainment wherever you go. The screen is protected in a hardshell case until you get to your location. Once there, use the smart touch screen to play music, watch shows and more. The screen works flat and slides up to work in portrait and landscape modes. You can use the built-in apps, AirPlay 2 and an HDMI port to connect a game console.
Dreame Roboticmower A1The Dreame Roboticmower A1 is an automatic lawnmower that uses 3D lidar to mow your lawn and stay on your property without any complicated installation of boundary items. This unit can handle yards up to a half acre in size and the lidar support should keep it out of obstacles in your yard better than the competition. Keep an eye out for more on this exciting addition to your robot arsenal soon.
Belkin BoostCharge Convertible Qi2 Wireless Pad to Stand Belkin's new wireless chargers support the latest standards and adapt to a wide array of settings. BelkinThe Belkin BoostCharge Convertible Qi2 Wireless Pad to Stand, yes that is the real name, is a MagSafe-compatible wireless charger that supports the new QI2 charging technology for faster charging on supported devices. This little device folds flat for easy packing and you can use it like this on your desk, or pop it up to use for video calls and the new standby mode that is coming to iPhones later this year.
JLAB JBuds Mini Earbuds so small you can carry them on your keychain. JLABThe JLAB JBuds Mini true wireless earbuds are super small and come in a wide array of colors. This case is so tiny that you can put it on your keychain and you'll always have a pair of earbuds with you. The earbuds are also on the small side, so people with smaller ears should find them more comfortable. These are available in mid-September for $39.99.
Lenovo Legion Go The Lenovo Legion Go is a portable PC gaming device. LenovoLenovo dove straight into the portable PC gaming arena with the Lenovo Legion Go. The Legion name is well known in gaming, and now it's mobile. This device is a little bit like Steam Deck and a little like the Nintendo Switch with removable controllers. Play PC games and use Xbox Game Pass for a huge library of games. It features a 2,560 x 1,600 resolution 8.8-inch touchscreen capable of up to 144Hz and 500 nits brightness. It is Honor V Purse Phone Honor tries something new with a phone and purse combo. Honor
The Honor V Purse is a concept phone, but one that stands out for its fashion-forward stance. This foldable phone uses the exterior screen to show an array of designs, allowing you to match to your outfit. The straps are detachable, allowing users to pick a style that fits the occasion. This device may not make it to market, but it's exciting to see companies try new form factors.
TCL X955 This almost larger than life TV from TCL is massive. TCLThe TCL X955 is a 98-inch Quantum Dot Mini-LED TV that promises 5,000 nits of brightness and over 5,000 local dimming zones. This is a massive jump in brightness and dimming control from the previous model. You can expect vastly improved viewing angles as well, which is important on a screen this large. The bad news? This may be a Europe-only product.
Lenovo Legion 9i Lenovo dives into the high-end gaming laptop arena. LenovoLenovo takes the Legion gaming name even further into the fray with a liquid-cooled gaming laptop, featuring a 16-inch 16:10 Mini LED display capable of up to 165Hz refresh rate. The Nvidia GeForce RTX 4090 inside is the top-of-the-line for laptops and the processor is the 13th Gen Intel Core i9-13980HX. The Legion 9i starts at $4,399, so start saving.
Jabra Elite 10 Jabra's ear-perfect fit arrives on a new set of earbuds JabraJabra's ear-perfect design is back with the Elite 10. Jabra is able to deliver a superbly comfortable fit across its lineup thanks to scanning an incredible number of ears. These new earbuds include Dolby Spatial Sound with head tracking and are fully waterproof. You can expect great sound and impressive performance while talking thanks to wind and background noise reduction. The Jabra Elite 10 retails for $250.
Jackery Solar Generator 1000 Plus
Power your tech, and recharge the battery with this solar generator. JackeryPortable power is more important than ever thanks to weather events and the Jackery Solar Generator 1000 Plus is one of our favorites. This portable power station delivers 2,000W of rated output with up to 4,000W peak. You can use the solar panels to recharge without connecting to the grid. You can pair up to three additional battery packs to deliver up to 5kWh of power to keep your home powered up for 1-3 days.
Wiithings Scanwatch 2 WiiThings elegant design includes upgraded features for 2023. WiiThingsThe WiiThings ScanWatch 2 is a hybrid smartwatch that blends a traditional watch face and watch look, with a smart screen and tons of sensors. Available in 38mm and 42mm sizes, the ScanWatch 2 features a new temperature tracking sensor that will monitor your baseline temp and body temp during workouts. The watch also includes AFIB detection, SpO2 blood oxygen saturation and ECG heart rate tracking.
Shure AONIC 50 Gen 2 These new noise-cancelling headphones are a great upgrade from Shure. ShureShure's latest over-the-ear headphones include Shure's new spatial audio, improved active noise-canceling and promise up to 45 hours of battery life. Users can connect to the ShurePlus Play App to personalize their audio experience. The spatialized audio settings include three experiences for music, movies and podcasts. The Shure Aonic 50 Gen 2 headphones are available now for $349.
Xgimi Horizon Ultra This new XGIMI projector is bright and can set up quickly. XGIMIThe Xgimi Horizon Ultra is the first 4K Long Throw projector with Dolby Vision, which promises brighter highlights and darker darks. The Horizon Ultra uses a hybrid Laser-LED technology to deliver better color, picture quality and brightness. This device can hit up to 2300 ISO Lumens, allowing users to enjoy it during the day and at night. It features auto keystone and focusing, detects when someone walks in front and dims the light to protect eyes and includes Harman Kardon sound built-in.
Anker soundcore Space One Anker's latest over the ear headphones deliver enhanced noise cancelling and comfort. AnkerThe Anker soundcore Space One headphones feature upgraded noise-cancelling technology that helps keep external voices from breaking through while you listen to music or talk on the phone. There is support for LDAC decoding and the headphones are designed with comfort in mind thanks to a floating design. These headphones are available in three colors and are available at retailers now for $99.99.
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