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How to Avoid Search Budget Cannibalization For A Better Share Of Spend

October 9, 2023, Monday

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How to Avoid Search Budget Cannibalization For A Better Share Of Spend

Jonathan Kagan

Should you stick to individual budgets or try out shared budgets to avoid overspending? Here's what you need to know to maximize your ad spend.

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How AI Search Will Impact SEO

This is how AI Search engines are evolving and how SEO should respond to keep up

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GA4 Unveils New Way To Redact Personally Identifying Information

Google published documentation on GA4 Data Redaction Feature, which is turned on by default for new properties

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Organic vs. Paid Social Media: How To Align Your Strategy

Discover the differences of organic vs. paid social media and how to align and leverage both approaches in your marketing strategy.

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Google Confirms Resolution Of Indexing Bug

Google confirms there's an ongoing issue delaying search indexing for newly published content.

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Letter from the Editor: Reclaiming My Mind

By Amanda Zantal-Wiener

Back from hiatus, AZW is here to reminder you that you don't belong to your phone. Check out the latest from our editor in chief on distractions and focus.

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Google Launches October 2023 Core Algorithm Update

Google releases new core search algorithm update, expected to roll out over next few weeks.

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Apple’s Talks With Bing & DuckDuckGo Revealed in Google Antitrust Case

Apple contemplated acquiring Bing and partnering with DuckDuckGo, newly unsealed testimonies from the ongoing Google antitrust case reveal.

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How To Create A Social Media Strategy In 11 Steps

In this article, explore what a social media marketing strategy is and why you need one, before creating your own strategy from scratch.

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Meta Introduces New AI Tools For Advertisers

Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests.

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Trends In Paid Search: Navigating The Digital Landscape In 2024

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[Webinar] Trends In Paid Search: Navigating The Digital Landscape In 2024

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Join Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.

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This post first appeared on Blog De Raoued, please read the originial post: here

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