You can increase your chances of a video going viral – and it's different on different platforms – by leaning into some specific things.

Quality content, fun and entertaining, surprising, appealing to emotions (happiness and sadness), being unexpected, all help. But on TikTok, say, leaning into trends works, along with picking trendy music. Duets are a way to help too.

However the reality is most social videos don't go 'viral' – even the big famous ones share in line with expected. This means that viral marketing is not akin to biological epidemics i.e., that (good) content will spread to millions from a small base. Actually, the distribution is the other way around.

Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach.

OpenAI explores launching an 'app store' for AI models, potentially challenging current partners and expanding customer reach.

Custom elements in document heads can disrupt Google's rendering, potentially harming SEO; JSON-LD offers a flexible alternative.

Google has told us we must provide content that exudes experience, expertise, authority, and trust – commonly referred to as E-E-A-T – if we want to rank well. 

But how do you know if your content has E-E-A-T?

How do you even know what to write about?

Let's dive in and answer these questions.

In summary, while backlinks remain essential to S.E.O., they should not be the sole metric for determining a site's experience, expertise, and trustworthiness. 

Instead, S.E.O. pros should focus on building a solid brand reputation through high-quality content and ethical marketing practices. 

By prioritizing these factors, businesses can achieve sustained success and build a loyal user base that trusts and values their offerings.

Get an in-depth view of Google's content removal process. With insights from John Mueller, learn how to remove your personal info from search.

The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more.