Instead of establishing a link building program around outreach, having a linkable content asset can earn links and improve outreach response rates.

This article aims to get you started creating linkable content so you can build a natural link profile in less time. 

Let's start by defining a linkable asset.

Creating a linkable asset that publishers, bloggers, and general websites will leverage can reduce outreach time and even earn links without any outreach.

Although these pieces are time-consuming to create, they can reduce the overall time to find links.

An asset can be a complex research study or a simple Excel template to organize planning.

Next time you're launching a link building campaign, create a piece that is easily linkable.

The National Telecommunications and Information Administration (N.T.I.A.), an agency within the United States Department of Commerce, requested public comments on policies to promote accountability for trustworthy artificial intelligence (A.I.) systems.

The goal was to gain input from stakeholders to develop recommendations in an upcoming report focusing on AI assurance and accountability ecosystems. These recommendations could potentially have informed future federal and non-governmental policies.

Advancing trustworthy A.I. that respects human rights and democratic values was a key federal priority, according to the N.T.I.A. request. However, there were still gaps in ensuring A.I. systems were accountable and meeting trustworthy AI principles around fairness, safety, privacy, and transparency.

Accountability mechanisms like audits, impact assessments, and certifications could help provide assurance that A.I. systems met trustworthy standards. However, the N.T.I.A. noted there were still challenges and complexities in implementing effective accountability.

The Google Search team organized Google Search Central Live, Japan's first in-person event since the 2019 Webmaster Conference.

Website owners, digital marketers, web developers, and S.E.O. professionals attended the event on June 15 - 16, which served as a platform to discuss S.E.O. and website optimization best practices while also providing an opportunity to learn from industry experts and the Google Search team.

Attendees had the chance to interact with online practitioners from various regions, gain insights into the latest developments in Google Search, and engage in discussions on improving their website's search performance.

While the event was not open to the press for coverage purposes, it featured a diverse lineup of speakers, including Googlers and experts. Speakers shared their knowledge and expertise on topics related to website performance and optimizing Google search results.

The following are insights from the event shared under the #SearchCentralLive hashtag on Twitter.

Have you ever wondered how WordPress can transform your brand's narrative and enhance your online presence?

Executive Director of WordPress, Josepha Haden Chomphosy, joined me on the SEJShow to discuss the impact of the open source model on WordPress's growth and economy and provides valuable insights on leveraging WordPress to tell your brand's story and succeed in the digital world.

As WordPress marks its 20th anniversary, empowering individuals and organizations to share their narratives and establish their businesses, this episode provides a glimpse into WordPress's future and the unique ways marketers, entrepreneurs, and SMBs can capitalize on its evolving capabilities.

Josepha Haden Chomphosy is an accomplished leader and technologist in open-source software. As the Executive Director of WordPress, she oversees the strategic direction of the world's most widely used content management system (CMS), with 43% of all websites globally powered by WordPress.

Since taking on this role in 2019, she has devoted her work to cultivating a more diverse and inclusive community that welcomes hundreds of volunteers worldwide, expanding the platform's reach, and empowering users to create exceptional digital experiences. Josepha is known for her leadership skills and philosophy, passion for open-source software, and commitment to creating a more equitable and inclusive industry.

While it won't be likely that Startpage moves in as a legitimate threat to Google anytime soon, it will be interesting to see how the search engine's privacy model continues to help it succeed in a competitive space that now very much includes social media platforms, retail sites, and so much more.

For an experience focused on privacy that is also dedicated to delivering quality search results, try Startpage.

It feels a lot like what a search engine should be like: smart but general and not too invasive.

And, despite more than a dozen commendable search engines defecting or merging into bigger players over the years, there are some (other than Google) that have continued to withstand the test of time and attract millions of searches every month.

One of those is Startpage, a lesser-known search engine that has been thriving for more than 20 years – and supplying the internet with search results comparable to the leading search engine, Google.

Squarespace announced that it is acquiring all assets of Google Domains, including the transfer of approximately 10 million domains, with the transaction expected to close by the third quarter of 2023.

Google announces the integration of GA4 properties with AdSense accounts, a game-changer in the realm of monitoring website performance.