| | | Thursday, May 18, 2023 | SEO How To Find Low Competition Keywords (Using Free Tools) By Lee Wilson In search marketing, there are always new opportunities to discover and target keywords spanning a range of intent, competition, and difficulty. In this article, the focus is on those that are lower competition keywords but remain a valuable part of marketing campaigns. The tools and approaches shared reflect those I would typically use, but as always, there are many ways to approach this type of task effectively by working with related tools and technology. My main attention is on discovering keywords for SEO – however, these approaches would work perfectly well for other marketing channels and purposes too. There are a myriad of tools that can be used for keyword research, and it's important to be able to use those that are free effectively. Keep Reading... | | | Search Engine Journal [Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. Download SEJ Media Kit | | | News, Security Google To Remove Inactive Accounts By Brooke Osmundson Google will start removing inactive accounts that have been dormant for two years. Read more about the policy change and implications. Read Now... | | Ask Me Anything About PPC, SEO How Much Should PPC Management Cost? By Navah Hopkins Engaging a P.P.C. vendor (be it for Google, Microsoft, LinkedIn, Facebook, TikTok or other channels) means you own you do not have the time to do the technical tasks or allocate strategic planning to those channels. When weighing the cost of a vendor, it's important to consider how much it would cost if you did the same work (i.e. how many hours these tasks would take x your hourly salary). Often times engaging an agency/vendor is much cheaper – but not always. There is no "fixed" rate for P.P.C. management – just like strategic choices, it depends on the level of support as well as expertise. Read Now... | | | Sponsored Analyze calls faster with AI-Driven Conversation Intelligence®️ By CallRail Boost lead quality with AI-Powered Transcriptions & Sentiment Analysis Start My Free Trial | | | How did you like today's email? | 😢 🙁 😐 🙂 🤩 | | | Careers, SEJ Show Professional Growth: The Value of Smaller SEO Events & Masterminds - Ep. 309 By Loren Baker Networking is one of the best parts of any conference. But, the bigger events might not give you the best opportunity to improve your skills and expand your network as much as you would like. Smaller-scale events and masterminds can provide unique benefits with more intimate networking opportunities, personalized learning experiences, and the chance to interact with industry experts on a one-to-one basis. Join us to learn how smaller events can help you exchange ideas and collaborate with like-minded individuals who can motivate and inspire you. Jim Christian, a seasoned digital marketer with over 26 years of experience and founder of The Digital Marketers Organization, and Stephanie Solheim, a dynamic leader in the SEO industry and co-founder of Mastermind Mansion, joined me on the SEJShow to share their insights on the value of smaller SEO events and masterminds and how they can help professionals reach their full potential. Read Now... | | Careers, SEJ Show, SEO Consulting for Equity and Avoiding the SEO Hamster Wheel - Ep. 308 By Loren Baker You know how the world of SEO is constantly changing. And staying on top of things and making the most of your skills is essential. That's what we're all about here at the SEJShow - finding fantastic new business models and strategies that help you shine as an SEO consultant. Roland Frasier joins me in today's show to dive into alternative methods that could change your consulting game, giving you even more rewards for all that hard work you put into client and partner projects. So, strap in, and let's jump off that old SEO hamster wheel to uncover some exciting SEO consulting opportunities! Roland Frasier stands out in the world of ambitious investments and building strategies. With over 1000 acquisitions, exits, real estate portfolios, and more under his belt for himself and his clients, he knows what it takes to succeed in business! As a principal of 6 Inc.'s fastest growing companies plus an advisor at Stanford University –Roland is making waves with some hefty credentials. Not only has this savvy investor been featured on all major news networks but Business Insider, Fast Company, Forbes & Entrepreneur are singing praises too! And if that isn't enough star power...he even interviewed Sir Richard Branson AND Magic Johnson, so you know something good must be cooking up around him - like his award-winning podcast, 'Business Lunch.' Read Now... | | | Sponsored 3 Exciting Ways To Safely Embrace AI-Generated Content & Opportunities By SE Ranking Learn how to integrate AI-powered content marketing into your workflow to create compelling SEO copy that outperforms competitors on SERPs. Read More | | | Tools, WordPress 6 Best WordPress Review Plugins For 2023 By Julia Taylor If you want to increase traffic to your WordPress site, boost your S.E.O., or bring in more sales from your WooCommerce products, you will benefit from installing a WordPress review plugin on your website. By having reviews for your services or products and increasing social proof, you're more likely to draw new customers to your business and retain existing ones. With over 1,000 Wordpress Review Plugins available to choose from, it can be hard to know where to begin. When choosing any plugin for your WordPress site, be mindful of the star rating, reviews, active installations, and compatibility with the latest version of WordPress. Read Now... | | Marketing Analytics How To Blend Data In Looker Studio With Practical Examples By Vahan Petrosyan Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report or visualization. You can create custom charts and reports that provide a comprehensive view of your data, bringing together insights from multiple data sources. This technique can be particularly useful for S.E.O. pros and digital marketers when you need to compare data from different sources. With these examples, you can see how many useful data insights you can get by combining data from different data sources. Many of you have access to Ahrefs, Semrush, on any other S.E.O. tool, and you can try to blend backlink data with Google Analytics referral traffic data to understand the impact of your backlinks on your website traffic. The key principle here is to create dimensions in two data sets with the same Field I.D.s, which will be used in blending. Read Now... | | Generative AI, News OpenAI CEO On AI Oversight: From Disinformation To Data Privacy By Matt G. Southern Highlights from the pivotal Judiciary Committee hearing with lawmakers and AI experts, including OpenAI CEO Sam Altman. Read Now... | | | | | | Ebook PPC Expert Tips: Budgets, Testing & Optimization Download Now ... |
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