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In the ever-changing landscape of digital marketing, social media optimization (SMO) is an important tool for increasing visibility and driving more traffic to your website. By following seven simple strategies, you can maximize your company’s SMO efforts and see impressive results quickly. Start With A Plan and Set Goals Before jumping into any kind of SMO strategy, it is essential to set goals and come up with an overall plan for execution. Define your target audience, determine your objectives and create a schedule for posting on social media platforms. Doing this planning stage will provide the structure you need for implementing evocative content and driving measurable results from your SMO efforts. Identify Your Target Audience One of the most important things when creating an effective SMO strategy is identifying who your target audience is and where they “live” online. Knowing the demographics of your potential customers can help you focus your message and create content that resonates with them. To do this, it helps to use social media analytics tools to track metrics such as age, gender, location, income level and more. This will allow you to create more tailored messages that will draw in the right followers and drive engagement with your brand. Make Use of Relevant Hashtags Hashtags are a great way to make sure your content reaches the right audience on social media. Relevant hashtags will help you in two ways – they draw targeted followers and increase visibility for your posts. The key is to research the most popular tags related to your industry and use those when posting content so they appear in the search streams of people interested in that topic. Remember to keep the number of hashtags per post to five or less, any more than that can look spammy and drive away potential followers. Engage With Users Through Social Listening Social listening is a great way to keep in touch with your audience, see what they're engaging with and quickly respond to any questions or complaints. You can use different tools like Mention, SproutSocial or TweetDeck to monitor of conversations related to your brand's name, products, services and industry topics. This will give you an insight into the public perception of your company and allow you to craft tailored messages for each user accordingly. Incorporate Visual Content into Your Posts Visual content is highly engaging to users and can help get your message across quickly. Infographics, photos, videos and live streams are all great ways to add visual interest to your posts. Additionally, you can use visuals like prominent CTAs or highlights of existing customer reviews to bring attention to particular products or services that you're promoting.