Digital Marketing a Business Strategy Approach

Digital Marketing on it’s contribution to the business world

Digital marketing can be traced back to the early days of the internet, when companies first started using websites to promote their products and services. Hence, digital marketing as we know it today started to emerge in the late 1990s and early 2000s, as the internet became more widely adopted and new digital marketing channels and technologies emerged.

The emergence of search engines and the rise of e-commerce in the late 1990s paved the way for search engine optimization (SEO) and pay-per-click (PPC) advertising, which are now fundamental components of digital marketing. The growth of social media to reach their target audience, such as Facebook, Twitter, and Instagram, in the 2000’s and 2010’s introduced new channels for businesses. Since then, Digital Marketing continued to change and grow, as new technologies and channels have emerged and consumer behavior has evolved. Nowadays, digital marketing plays a critical role in the success of businesses of all sizes and industries, as more and more consumers turn to the internet to research and purchase products and services.

To name a few traditional marketing strategy like Poster Ads, event marketing and cold calls has been in the marketing industry for quite some time. Marketing tactics that shifted through time like broadcasting, billboards and direct mail. However, a shift from conventional marketing campaigns to contemporary strategy in a timely manner has made a immense difference. The digital age has created the need to reposition its business strategy from the traditional business approach to fast phase internet-based approach where every piece of information is just a click away and every search can be a possible sale.

The way consumers sees digital marketing may vary in a different light, some may see it as a important component of modern business, while others may view it as intrusive or even unethical. There are positive perceptions of digital marketing especially if such consumer has benefitted from and has been provided with relevant, valuable, and engaging content. To site an example, a consumer may appreciate personalized recommendations based on their browsing history or receive email newsletters with useful tips and information. On the other hand, consumers may have negative perceptions of digital marketing if it is intrusive, irrelevant, or misleading. An experience on view pop-up ads can be annoying for some, receiving too many irrelevant emails, or encounter fake reviews or misleading information about products or services.. 

Digital marketing is the practice of promoting products, services, or brands through digital channels such as search engines, social media, email, mobile apps, and websites. To reach a target audience and engage them with compelling content that inspires action, such as making a purchase or signing up for a service is the main objective of Digital Marketing. It allows businesses to reach a large and diverse audience in a cost-effective and measurable way. Digital marketing channels provide detailed data on the performance of campaigns, allowing businesses to track the success of their efforts and make data-driven decisions to improve their results through analytics. Developing and executing a well-planned digital marketing strategy, businesses can build brand awareness, drive traffic to their website, and ultimately increase sales and conversions. Digital marketing is an important business strategy that can help businesses reach their goals and succeed in the digital realm.

Businesses sees digital marketing as a crucial component of their overall marketing strategies, allowing them to reach a large and diverse audience and track the success of their efforts in real-time. They may also view digital marketing as a cost-effective way in generating leads and drive sales

Digital marketing strategy

The CEO of Salesforce, Marc Benioff, has been quoted as saying: “In the old days, we used to have billboards and 30-second TV spots. Today, we have Twitter and Facebook, and the whole world is a platform for us to tell our story.” Benioff credits the company’s success to its effective use of digital marketing and social media, which has allowed his company Salesforce to reach a global audience and build strong relationships with its customers.

Tony Hsieh, the former CEO of Zappos, who gives credits to the company’s success to its focus on customer service and its effective use of digital marketing to build strong relationships with its customers. In an interview, Hsieh stated, “We’ve always believed that our brand and customer service are what set us apart from everyone else, and our digital marketing efforts have only reinforced that belief.”

It is manifested in the company’s business performance that digital marketing is in fact a strategy that has recognizable impact on the company. Digital marketing can play a significant part in the success of a business, regardless of its size or industry. Likewise,  the many successful business leaders who attribute their success to Digital Marketing. 

Key contributions of Digital Marketing to business

Digital marketing has significant impact to businesses and has provided numerous benefits and opportunities. Below are the key contributions of digital marketing to businesses: 

1.   Increased Reach: It allows businesses to reach a larger audience, including both local and global customers, through various channels such as websites, social media, email, and mobile apps.

2.   Cost-Effective: Digital marketing is often more cost-effective, allowing businesses to reach their target audience at a lower cost compared to traditional marketing methods. 

3.   Measurable Results: It provides businesses with the ability to track and measure the success of their marketing efforts, including website traffic, conversion rates, and sales. Paves the way to a data-driven decision making and optimization of marketing strategies.

4.   Improved Customer Engagement: Enables businesses to interact with customers and build relationships through various channels, including social media, email, and chatbots. This can lead to increased customer engagement, loyalty, and brand advocacy.

5.   Enhanced Brand Awareness: It helps businesses to build brand awareness and establish their brand identity through various channels such as search engine optimization, social media, and content marketing.

6.   Targeted Advertising: It allows businesses to target specific audiences with their advertising efforts, increasing the chances of reaching the right people at the right time.

7.   Increased Sales: Through various digital marketing techniques, businesses can drive traffic to their website and increase conversions, leading to increased sales and revenue.

Digital marketing can provide businesses with a wide range of opportunities to reach their target audience, engage with customers, and grow their business. Service providers are also available like digital marketers and search engine optimization service provider who offers services to business owners. Hence, digital marketing is a complex process that requires varied strategies and provide long-term results and benefits. Through utilizing a combination of these channels, businesses can create a more comprehensive digital marketing strategy that helps them reach their target audience, build brand awareness, and drive conversions. Integrating search engine optimization

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