To see how many people are visiting your website and how they got there, you need to use an Analytics platform. It doesn’t matter if you have a small business or significant measuring website traffic is very important.

What is Website Traffic Analytics?

Web traffic analysis refers to collecting data about who comes to your website and what they do when they get there, and it’ll tell you what visitors liked and give you a better insight to help improve conversions.

What Does Traffic Analytics Tell you?

Some analytics tools can actually identify which companies visit your site and exactly what pages they visit. Others, like Google Analytics, provide a higher view of on-site activity.

• Which content is more popular 
• How many visitors do you get 
• How many users return to our website 
• Where traffic comes from on your website
• Your bounce rate 
•  How long does the user stays on a specific page 
• And much more

Why do I need to measure?

Measuring your website performance is not that hard. Traffic, analytics, and metrics do sound scary, but when you understand what you’re measuring and why you’re measuring it, then you can use your learning to improve your website’s performance.

These metrics will also help you optimize your website and convert visitors into customers.

It is essential for marketers to set their metrics according to their business goals so they can only have the data they need because there are many metrics to track. You must track quality traffic that has a high potential to convert.

Key Metrics to Measure Traffic: 

The metrics you track can vary by industry, goal, and even where customers are in the funnel.

However, there are several main metrics you’ll want to keep an eye on. 

1. Pageviews:

This metric tracks the number of visitors who land on your website, including repeat visitors.this metric pinpoints which website content is more popular.

The number will be the same whether you have 10 visits from 10 different visitors or 10 from one visitor.

2. Unique Visitors:

Unique visits are the users who visit your website for the first time for a certain period of time and are recognized by their IP Address or cookie on the website they are using. They are counted once, even if they have visited your website before.

This metric makes it easier to understand your visitors. It will show you when the number of unique visitors is high and low.

3. Bounce Rate: 

Bounce rate tracks how many users only visit one page on your site before leaving; it’s a single-page session on your website.

A bounce rate is not ideal for your website’s success if you want visitors to visit more than one page.

People who land on a specific landing page bounce might not find the information they’re looking for. 

4. Traffic Sources:

This metric tells you where traffic comes from. This also helps you know which marketing technique successfully drives users to your website.

It can let you know if they find you via organic search, paid ads, social media, or something else.

 Organic search can show you how successful your organic and SEO efforts are, and it will always be the top source to bring the most traffic.

It can tell you about the behavior of users and how they end up on your website.

5. Devices :

It shows you which device most people use to access your website. You have to make sure that your device is compatible with all devices.

People use different devices like desktops, phones, and tablets for online searches, so this metric will help you to know which device is the primary choice of users.

Monitor your devices report so you can improve your user experience across devices.

There are a lot of other metrics which you can use to measure your website traffic.

Google Analytics :

Google Analytics is an excellent tool for measuring website traffic. You can quickly analyze anything on your website with google analytics, like where the traffic is coming from, what types of devices the user is using, new visitors, and much more.

With the new Google Analytics 4, Google is introducing new ways to track your website, which is very different from universal analytics and much easier to use.

If you want to know more about Website Traffic and Google Analytics, you can contact Siffar, our team is always available to help you.

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