Every day, thousands of new websites come into existence. To fight the competition and drive relevant traffic to the website, Search engine optimization (SEO) is crucial. That’s the reason people who have the right SEO skills are in high demand.

If you are looking to build a career in this field or want to switch to a new job, you must be able to crack the SEO job interview. To help you with what is asked when appearing for the job, we have covered some of the most common SEO interview questions and answers for freshers, SEO Executive, SEO Analyst, Senior SEO Executive, as well as SEO Manager. 

These profiles are the most visible on the job portals and LinkedIn as companies keep on hiring SEO professionals. 

In this quick yet comprehensive write-up, we have covered the scope of SEO in India, skills required to become an SEO Expert, things to know before appearing for the interview, and most importantly, the top SEO interview questions in 2022. 

Introduction to Search Engine Optimization (SEO)

If you are an absolute beginner, you must first know exactly what SEO is.

SEO stands for Search Engine Optimization. It is the process or technique of optimizing the ranking of a website on Google and other search engines like Bing, Baidu, and DuckDuckGo.

In simple terms, if you have a website, you want relevant people to visit it. In order to bring those people to your site, SEO is done. 

There are several things and factors that matter in SEO. When you go through these interview questions on SEO, you will get great knowledge of this field. Moreover, you will be able to crack your next interview to land that desired job. 

What is the Job of SEO?

The primary work of an SEO professional is to understand the latest ranking factors, create strategies accordingly, apply relevant techniques, and work with content and web development teams to optimize the website. 

Here, the motive is to improve the experience for the user while optimizing things for the search engines. Eventually, every strategy is focused on driving more traffic to the website and increasing the ranking for the relevant terms searched by the users on Google.

Suggested Reading: 9 Latest Social Media Marketing Trends You Can’t Ignore

Things to Know While Preparing for SEO Job Interview

Whether you are a fresher or an experienced professional, you must know certain things before applying for the job and going for an interview. 

Here is a quick list for your reference:

• Well-organized and minimalist resume
• Mention SEO results and success stories (for experienced)
• Include SEO course or training in the resume along with institute name (if you have done it)
• Keep multiple hard copies of the resume handy
• Prepare for the actual interview with a mock interview
• Keep course certifications, internship certificates, and experience letters handy
• Go for the interview in a formal attire

Learn Basics of SEO Before Interview (For Freshers)

Many candidates think that they don’t need to have detailed knowledge of the field if they are freshers. But this is not true. Especially when you are applying for a job at a good organization, the basic interview questions for SEO freshers are asked. You must be able to answer those questions.

If you don’t learn the basics, it is a big mistake. You should go for an offline or online SEO course or internship so that landing a good job becomes easier. 

Below is a quick list of SEO fundamentals you must know:

• What is SEO, and how does it work?
• Why is SEO important?
• What are the main types of SEO?
• How to do Keyword research?
• What is the difference between on-page and off-page SEO?
• What are some common SEO tools?

Basic SEO Interview Questions For Freshers

Now that you know what you should do while applying for a job in search engine optimization, let’s go through the most asked SEO interview questions and answers for freshers. 

1. What is SEO in digital marketing?

SEO stands for Search Engine Optimization. It is a process or technique in digital marketing that involves optimizing a website for search engines like Google, Bing, Baidu, Duck Duck Go, etc.

It helps businesses and individuals to target relevant audiences on search engines. Since almost everyone today has access to the internet, the majority of them search their queries on Google and other search platforms.

By appearing for those search queries, websites have the opportunity to drive traffic to the website and make customers. To be able to appear for those search queries, called Keywords, we need to do SEO.

2. What is the importance of SEO?

SEO plays a vital role in increasing the visibility of a website and business on search engines. It eventually helps in growing website traffic, attracting potential customers, selling products and services online, and growing the business.

Let’s understand the importance or role of SEO in digital marketing in a bit more detail:

a) Build trust and credibility

With SEO, businesses or individuals can show their websites to an unlimited number of users. As visibility improves, it helps in building trust and authority. 

For instance, if you search for terms related to digital marketing or SEO, you will find websites like neilpatel.com, backlinko.com, hubspot.com, searchenginejournal.com, etc., among the top results on the search results page.

Since these sites repeatedly appear to users, it improves their branding and authority. 

b) Reach a broad audience

There is no better organic way to reach millions of users than search engine optimization. By covering relevant content in a niche, a website can target a large base of audience.

c) Improving user experience

While almost every business today has a website, not all are optimized for search engines. When a website opts for strategic SEO, it means the user experience will be improved. 

As the majority of SEO ranking factors are focused on enhancing the UX, such as website security, loading speed, quality content, etc., the users of a business will have a highly satisfactory experience. 

d) Lead generation and conversion

To grow the business, generating more leads and sales is crucial. Since SEO helps in attracting the right audience to the website, businesses have more opportunities to convert them into customers.

e) Helps businesses quantify the output

SEO is measurable or quantifiable. Using tools like Google Analytics, you can track the numbers of people visiting the website, time spent by users on a particular web page, conversion rate on product pages, and much more. 

f) Long-term results

While businesses can generate leads and sales with PPC advertising and other forms of digital marketing, but SEO is a sustainable technique. 

3. What is Google Autocomplete?

When we search for anything on the Google Search bar, it shows us some suggestions automatically. The role of this feature is to help users complete the searches more conveniently and faster.

Since the autocomplete feature reflects suggestions on the basis of what is being searched on Google, it is of great use in SEO. We can understand what people are searching for related to our topic, product, service, or business.

4. What is a domain name?

A domain name is simply the primary name with which a website or blog runs. For example, the domain name of the website where you are reading the SEO interview questions right now is wscubetech.com. 

The domain name of Microsoft is microsoft.com. The domain names are unique, like usernames, and can’t be registered if anyone else has taken them.

5. What is the difference between a domain name and a domain name extension?

The domain name is the full name of a website like 

• wscubetech.com, 
• yourstory.com, 
• bigrock.in, 
• upsc.gov.in, etc.

On the other hand, the extension of a domain name is the suffix. For example, the domain name extension, also called TLD (top-level domain), of wscubetech.com is .com. The same for bigrock.in is .in. 

There are several types of domain name extensions available:

• .com
• .in
• .net
• .org
• .edu
• .co
• .shop
• .online
• .wiki
• .cab
• .academy
• .me
• .app

Here is a comprehensive list of all the domain name extensions available for registration.

6. What are keywords in SEO?

Keywords are actually the most common search queries of the users related to a specific product, service, information, etc. 

For example, if I am writing an article on the topic “Top 10 Laptops Under INR 50,000”, then I first need to find what people are searching for on Google related to this topic. 

For the given topic, the keywords can be:

• “best laptops under 50k”, 
• “laptops under 50000 in India”, 
• “best laptops below 50000”, etc.

These keywords are then used within the primary content on the web page or article so that we can match the content with the queries of users. 

7. What is keyword density in SEO?

The meaning of keyword density is how many times a keyword is used within the content in an article or web page compared to the total number of words in that article or page.

It is presented in the percentage. For example, if I use a keyword 5 times within content of 500 words, the keyword density will be 1%.

8. Does keyword density matter?

Yes. It matters in SEO. It is because if we use several keywords numerous times in our content, it can sometimes lead to keyword stuffing. 

Keyword stuffing is bad for search engine optimization. Hence, it would be great to take care of the right keyword density.

9. What is keyword stuffing in SEO?

According to Google, keyword stuffing is the process of using too many keywords on a web page for the sake of appearing in the top results for all those keywords. 

What it means is that the keywords are used without any content flow or context. It became a regular practice by many SEO professionals a few years ago, but Google now focuses on the context of the content and keywords used.

Now, keyword stuffing is a black hat SEO technique and works as a negative SEO ranking factor. To avoid this, the keywords must be used within the content in a natural flow. No keyword should look as if it is forced.

10. Can you share an example of keyword stuffing?

Here is a keyword stuffing example (also featured by Google):

“We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected].”

The underlined parts of the content are keywords. All these keywords have been used repeatedly within a single paragraph just to optimize this content for multiple keywords. This is called keyword stuffing in SEO.

11. What is keyword difficulty in SEO?

The meaning of keyword difficulty is how difficult it is for a piece of content to rank for that keyword on Google’s first page.

If a keyword has low difficulty, it would need lesser effort to rank as compared to a keyword with high difficulty. 

12. What are the different types of keywords in SEO?

We can categorize the types of keywords in SEO on the basis of length and intent.

Types of SEO Keywords Based on Intent:

• Informational keywords 
• Navigational keywords 
• Commercial keywords
• Transactional keywords 

SEO Keyword Types on the Basis of Length:

• Short-tail keywords
• Mid-tail keywords
• Long-tail keywords

Other Types of Keywords:

• Geo-targeted keywords
• LSI keywords
• Long-term evergreen keywords
• Short-term fresh keywords

13. Why keyword research is important in SEO?

The importance of keyword research in SEO is that it helps in finding what people are actually searching for on Google and other search engines. 

For any website, its products, services, or content to rank on search engines, the first step is finding the targeted keywords.

If we use the right keywords, only then we can optimize our pages for higher rankings and more traffic. Else, the content won’t rank even if it is written with quality in mind and the overall website structure is fine.

14. Where do we use keywords?

The keywords are used in a number of different places on a page. For on-page SEO optimization, we should use keyword(s) in: 

• Meta title
• Meta description
• URL
• Page content
• Image alt tag
• Subheadings 
• Anchor Text

15. What are seed keywords in SEO?

Seed keywords are those that have one to two words. These are short-tail keywords, typically with high monthly search volume and high SEO difficulty. 

These keywords help in finding ideas about other relevant keywords, like mid-tail and long-tail keywords. 

For example, ‘digital marketing’ is a seed keyword. It helps in finding other relevant keywords like ‘digital marketing course’ or ‘digital marketing services’.

16. What are long-tail keywords?

As the name suggests, long-tail keywords are those that are longer or have more words. These are usually more targeted, specific, and meet the user’s query. Such keywords are also great for voice SEO. 

Let’s understand the meaning of long-tail keywords with example. ‘online seo course in india with certificate’ is a long-tail keyword as it has more than six words. 

In general, the keywords with more than three words are considered long tails. Another important characteristic of these keywords is that they have lower search volume but also low competition. It means that long-tail keywords are easier to rank for. 

17. What is the difference between long-tail vs short-tail keywords?

Both long-tail keywords and short-tail keywords play a major role in search engine optimization. 

The difference between the two is that short-tail keywords are short (1-2 words), whereas long-tail keywords are longer (3+ words). 

In terms of search volume and competition, the short-tail keywords have higher volume and high competition. Whereas, long-tail keywords generally have low volume and low competition.

The long-tail keywords are slightly more targeted and easier to rank for compared to short tails. For a new or low-authority website that is trying to build some traffic, it would be better to go with long-tails.

18. Can you give me some examples of long-tail keywords?

Here are some good long-tail keyword examples:

• Best digital marketing institute in India
• Learn content writing from scratch
• Make pizza at home without oven
• Best laptops in India under 70000
• What is local seo and how does it work

19. What is the bounce rate in SEO?

The bounce rate of a website means the rate of visitors who come to a page on the website leave without taking any further action. 

For example, a blog post on your website is driving good traffic, but the majority of users leave the page without clicking on any other links on the page. Then the bounce rate will be high.

For product and service pages, it can mean that users are leaving without buying anything or filling out the forms. 

The bounce rate in Google Analytics is calculated on the basis of the number of users coming to a web page and the number of users leaving without taking any action. 

A user is considered bounced when he:

• Closes the tab or window
• Clicks the back button on the browser
• Pastes a new URL in the URL bar or searches for something else
• Stays inactive for a long time and the browser session times out.

20. What is a sitemap in SEO?

A sitemap is a file that tells Google’s crawlers about the URLs of your website that you want them to crawl. It is like a links map of the site. 

Google and other search engines read this file, and it becomes efficient for them to understand the structure of your site. In the sitemap file, the website owners or SEOs include all the URLs of web pages, articles, and more that are meant to drive traffic.

Here is an example of what sitemap looks like:

21. Why sitemap is important for SEO?

Sitemaps help the search engines to easily navigate to the site and discover all the intended URLs for crawling and indexing. So, it improves the crawling of the site, which is good for search engine optimization.

Usually, if there is a small website where all the links are available in the menu or footer, then Google can crawl these links easily. However, if you have a large website with hundreds of pages, then sitemap becomes crucial. Else, Google might now crawl some of the pages. 

22. How to find sitemap of any website?

The easiest way to find the website sitemap is by entering the URL of that website and adding sitemap.xml behind it.

For example, if I want to check the sitemap of wscubetech.com site, I’ll enter its URL (https://www.wscubetech.com/) and then add sitemap.xml behind it (https://www.wscubetech.com/sitemap.xml).

If this doesn’t work for a website, you should try the other variations of the sitemap file name (followed by site URL), which are:

• /sitemap_index.xml
• /sitemap-index.xml
• /sitemap.txt
• /sitemap/sitemap.xml
• /sitemapindex.xml
• /sitemap/index.xml
• /sitemap1.xml

Lastly, there is one tricky way to find sitemap, which is by first locating the robots.txt file of the website. In the robots.txt, you can find the sitemap link. 

23. What is a robots.txt file?

Robots.txt is a file that is used for providing instructions to the search engine bots about how to crawl and index the website & its pages. 

This file is in .txt format, which means it includes only text, no HTML code. Its role is to avoid unnecessary visits by search engine bots on the site. Generally, this is the first file on the site visited by the crawlers. 

24. What is anchor text in SEO?

The anchor text is the clickable text on a page. In other words, if I have written a paragraph and hyperlinked one or more consecutive words, then the hyperlinked text here is the anchor text.

Usually, the anchor text is visible on the website in a different color than the normal content. For example, in the screenshot below, the text ‘content writing’ is linked to a relevant page. This is an anchor text here. 

The role of using anchor text is to tell users the intent of the link. Here, if I have linked ‘Content writing’, it means users will land on a page related to content writing. It is also good for SEO as search engines get the context.

25. What are meta tags in SEO? What are different types of meta tags?

Meta tags are snippets of HTML code and these are used for structuring the content on a page, and telling Google and other search engines about the content. For example, we can use a meta title to tell search engines what page title to show to the users on SERP.

Every page on a website has meta tags. These tags are part of the code and not visible to the end users. 

Following are the primary meta tags used in SEO:

• Meta title
• Meta description
• Meta robots
• Heading tags (H1 to H6)
• Image alt tags
• Canonical link tag
• Social media meta tags
• Meta viewport

26. Do meta tags help in SEO?

Yes. Meta tags are good for search engine optimization. It is because these tags help in telling Google what title and description to show on Google, how the content is structured, etc.

However, you should understand that not all meta tags are going to help in SEO all the time. 

27. What are meta keywords?

Meta keywords are a type of meta tag but nowadays these are not used. In old-age SEO, the meta keywords were used to tell search engines about the intent of the page. 

However, it was being abused to manipulate rankings. Hence, Google and most of the other search engines no longer consider this meta tag.

28. What is meta title in SEO?

The meta title is the title of a page that is shown to users when that page appears in SERP. Also called title tag, it is also shown to users on the browser tab.

29. What should be the meta title length? Is there any character limit?

The length of the meta title should be between 50 to 60 characters so that it is properly visible to the users on SERP. If the meta title is longer, Google will cut it off after the defined length.

One important thing to note is that Google is now considering the meta title length in terms of pixels instead of characters. The meta title should be within 580 px. 

30. How to check the meta title length? Are there any tools?

Yes. There are several tools to check the meta title length. I usually prefer these two tools:

• Higher Visibility
• To The Web

31. What is meta description in SEO? Why is it used?

The meta description is the short summary of the intent of the page. It is shown in SERP below the meta title and helps in telling users what to expect on the page and convincing them to click.

32. What is the alt tag in SEO?

The alt tag is an HTML tag used to define the intent or purpose of the image on a page to users and search engines. It is called alt text or alternative text.

33. Why to use alt tag for images?

There are a number of crucial benefits of using image alt tags:

• To tell search engines what the image is about. It is great for SEO.
• In case the image fails to load, the alt text will appear to users.
• If visually impaired people are browsing a page, the screen reader will speak the alt text. It helps them to better understand that there is an image and what it is about.

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Interview Questions for SEO Executive (1-2 Years Exp.)

If you have been in the field of SEO for a year or two now, then the following SEO executive interview questions and answers will be highly relevant for you. By preparing for these (along with the questions mentioned above), you can easily crack the interview round.

1. What are the top ranking factors in SEO in 2022?

There are numerous SEO ranking factors that are important to optimize the positioning of a website on Google. 

Below are some of the major ranking factors for SEO in 2022:

• Use of targeted and relevant keywords
• High-quality content
• Website loading speed
• Website security 
• SSL Certificate
• Mobile-friendly
• Backlinks from niche-specific authority sites
• Optimized meta title and description 
• Image optimization
• Proper use of heading tags
• Internal and external linking
• Fixing broken links
• SEO-friendly URLs
• Server location 
• Website uptime
• Website usability 
• Schema and structured data
• Low bounce rate
• Domain authority
• Sitemap 
• Canonical tags
• Core web vitals

2. How does Google Autocomplete work?

When people search their queries on the Google search engine, the platform understands the language, location, and interest of that query. On the basis of these factors, Google shows the suggestions to other users accordingly.

3. How to use Google Autocomplete for SEO?

Since the autocomplete suggestions offered by Google Search are based on the queries of the people, we can understand what people are searching for on Google. It also helps in finding long-tail keywords.

Moreover, we can use the autocomplete suggestions to target specific keywords within our content. 

4. What is ccTLD?

ccTLD stands for country code Top-Level Domain. These domain name extensions are generally used for country-specific websites or by those who have targeted customers in a particular country. 

Some examples of ccTLD are as follows:

• .in (India)
• .ae (United Arab Emirates)
• .au (Australia)
• .ca (Canada)
• .cn (China)
• .eu (European Union)
• .fr (France)
• .gr (Greece)
• .jp (Japan)
• .lk (Sri Lanka)
• .ru (Russia)

You can find the list of all ccTLDs here.

5. Does a ccTLD help in SEO?

Yes, it can help in international SEO if used the right way. A ccTLD tells Google and other search engines that the website is specially meant for a particular country or geographical region.

So, if I have a business in India and my targeted customers are in the US, then I can go with the .us ccTLD to do the international SEO. With this, I’ll be able to convey to Google that my audience belongs to the US country. 

6. What is International SEO?

International Search Engine Optimization, as the name suggests, is used when a business/individual wants to optimize its website or blog for a specific country or region. 

For instance, if the majority of the users on my website come from India, then I can further optimize it to provide a better user experience. 

On this front, I can use the Hindi language on the site, go for a .in TLD, specify language tags, have a country-specific subdomain or subdirectory, etc. 

• mydomain.in
• in.mydomain.com
• mydomain.com/in
• mydomain.com/?lang=en-in

7. What is a good keyword density percentage?

Google has not specified any fixed rules for keyword density percentage. It doesn’t tell us how many times we should repeat a keyword.  

However, many SEO Experts suggest that we should keep the keyword density between 1 to 2%. It means we can use one or two keywords within the content of 100 words. This is great for avoiding keyword stuffing.

So, a good keyword density is 2%. 

8. How to check keyword density? 

We can use the keyword density checker formula to calculate the percentage of keywords used within the content.

As per the keyword density formula, divide the total number of times a keyword is used by the total word count in the article or web content. Then, multiply the result by 100. It will give us the keyword density percentage.

Keyword Density Formula

Keyword Density = (No. of times a keyword is used / total word count) * 100

Keyword Density Example 

If I am writing an article of 1000 words and using a keyword 15 times, then the density will be:

(15/1000)*100 = 1.5%

9. Which is the best keyword density checker or calculator?

While there are several online keyword density checker tools available, there are a few on which we can rely on:

• Small SEO Tools
• SEO Review Tools
• Copywritely
• Webfx

10. What does the keyword difficulty score tell you?

The score of keyword difficulty tells us that if I use a keyword in my content with the intention of ranking for it on Google, how much difficult it will be for me.

The keyword difficulty score is based on how many websites are targeting those keywords, as well as the authority of websites and the quality of content already ranking on top of Google’s SERP.

11. What is a good keyword difficulty score?

The right score for keyword difficulty depends on the website for which we are doing keyword research. If we have a high authority website with quality content and high traffic, we can go with the keywords that have high keyword difficulty.

On the other hand, if we are doing SEO of a new website or low-authority site, then it is suggested to use keywords that have low or medium difficulty. 

A better step would be to use keywords that can be ranked easily. Over time, we can build the authority and then go for higher-difficulty keywords. 

12. Can you categorize keyword difficulty scores into low, medium, and high?

Sure. The keyword difficulty score ranges on a scale of 1 to 100.

• Low keyword difficulty score: 1 to 29
• Medium keyword difficulty score: 30 to 70
• High keyword difficulty score: 70 to 100

13. What is keyword frequency in SEO?

Keyword frequency means how often a keyword is used within the content. If a keyword is used several times within the content, its frequency rate will be higher. Similarly, if I use a keyword lesser times, the frequency rate will be lower.

The SEO keyword frequency is very similar to keyword density, which also represents how many times a keyword appears within the content.

14. How many keywords can you use in an article?

The number of keywords to be used depends on the total number of words in the article. It is because we need to maintain the right keyword density.

A good keyword density is between 1% to 2%. So, if I am writing an article of 1000 words, then I can use around 7-8 keywords. However, we must still ensure that every keyword is used in a natural flow. 

15. How to find long-tail keywords? Please share some tips and tools.

There are several ways to find long-tail keywords for search engine optimization. Here are some top tools and tips:

a) Make the most out of Google Autocomplete

When you type your short-tail keyword in the Google Search bar, it automatically provides some suggestions. These suggestions are shown on the basis of what people are searching for on Google related to your topic. 

b) Check the ‘Related Searches’ section 

Similar to Google Autocomplete, the Related Searches section available at the bottom of the SERP shows queries related to your topic. 

You just need to search for your keyword on Google and go to this section. Not all suggestions might be relevant, but this is a good idea to pick some good long-tail keywords.

c) Use keyword research tools

SEO tools like Ubersuggest, Ahrefs, and SEMrush also show you long-tail keywords and questions. Make sure to make the most out of these. 

d) Use Answer The Public

Answer The Public is a great tool to find questions and long keywords related to your phrase. No other tools show more long-tails than this tool.

e) Analyze and use Quora questions

Quora is another platform that has questions that have been asked by real users. These questions show how people search for things. Just search for your keyphrase on Quora and pick the right questions.

f) Use Keyword Tool Dominator

It is a free tool that helps you research long-tail keywords with low competition. Keyword Tool Dominator shows the search queries of users based on Google’s autocomplete feature. To be precise, it is your advanced Google Suggest tool.

16. What are geo-targeted keywords in SEO? Explain with an example.

The keywords that show the searcher’s intent to find a local business based on location are called geo-targeting keywords.

For example, if someone is searching for a ‘Digital Marketing Course in Jodhpur’, then his intent here is to find a course available in Jodhpur City. 

Let’s take another example. Someone searches for ‘Samsung showroom in Jaipur’. His intention is more likely to find and visit the local Samsung showroom in the city of Jaipur.

To be precise, you can say that the keywords that have some location in them are known as geo-targeted keywords.

17. What are navigational keywords in SEO? Explain with an example.

Navigational keywords mean that the searcher is looking for a web page on a specific website directly from Google. The user in this case is generally aware of or knows about the page’s product/service/information and wants to find it quickly. 

Navigational Keyword Examples

• WsCube Tech SEO course
• Boat Airdopes 141 Amazon
• GoDaddy VPS Windows Server
• BYJU’s Jaipur office

Generally, the navigational keywords have the name of the product, brand, service, location, etc.

18. Does bounce rate affect the SEO of a website?

Yes. Bounce rate can impact the website’s SEO. It is because when a high number of visitors leave the site without taking any action, it can mean that they are not satisfied with the content, user experience, website speed, or other things.

Since SEO is all about how better experience you can offer to users, the bounce rate shows that the users aren’t highly satisfied. It can hamper the ranking of specific pages, especially when the bounce rate for similar pages of competitors is lower.

19. What is the bounce rate formula? How to calculate the bounce rate for a website?

We can use the bounce rate formula to calculate the bounce rate of a web page.

As per the formula, divide ‘the number of visitors leaving the page without action’ by ‘the total number of visitors on the page’. Then, multiply the result by 100. It will give us the bounce rate percentage.

Bounce Rate Formula in Google Analytics

Bounce Rate = (No. of visitors leaving without action / total page visits) * 100

Example:

Let’s understand the calculation with an example. If 1,000 people are visiting a web page, and 600 of them are leaving without taking any action, then the bounce rate will be:

(600/1000)*100 = 60%

20. What can be the reasons behind the high bounce rate of a website?

There can be several reasons behind the increased bounce rate of a page. Some of the primary factors are listed below:

• The speed of the page or website is slow
• Lack of strategic internal linking on the page
• Misleading meta title tag
• Use of clickbait techniques
• Users landing on a blank page
• It is a landing page
• Low-quality content
• Poor UI/UX

21. What is a session in Google Analytics?

Session in GA is the time duration for which a visitor is active on a page, website, or mobile app. 

In case, a user leaves the site and comes back within 30 minutes, then it will be considered as part of the previous session. 

Moreover, if a user remains on the site for 30 minutes due to inactivity or other reasons, then a new session starts after that. 

22. What is the average session duration in Google Analytics?

The average duration for a session in Google Analytics is 2 to 3 minutes. 

It is calculated on the basis of the total session duration (time spent) by all users divided by the total number of sessions. 

Average Session Duration Formula:

(Total Session Durations by All Users / Total Number of Sessions)

Example:

Let’s understand this with an example. If the period of time spent by all the users is 800 seconds and the number of total sessions is 20, then the average session duration will be:

(800/20) = 40 seconds

23. What is dwell time in SEO?

The meaning of dwell time is when a user clicks on a result from the SERP, visits the page, and comes back to the SERP. The period of time spent on that page between visiting the page from SERP and coming back to SERP is called the dwell time. 

It happens so often when users browse the page to find whether it fulfills the purpose. The user can go back after consuming the content or return to SERP instantly (in case the page failed to meet the expectation of the user).

24. Does dwell time affect SEO? Is it a ranking factor?

Google has neither said that dwell time is a ranking factor, nor has denied it. 

However, there have been certain clues that show that Google considers it while ranking a website. For example, the RankBrain algorithm by Google mentions that the search engine checks the time duration spent by a user on a web page. 

It means dwell time is somehow a ranking factor. 

25. How to create a sitemap for a website?

There are both manual and automatic ways to create a website sitemap. For small websites with a low number of pages, it can be created manually using Notepad.

However, the best way to do this is by using an online tool like XML-sitemaps.com or my sitemap generator.

For WordPress websites, SEO plugins like Yoast SEO generate sitemaps automatically.

26. Which SEO metrics are the most important to measure?

The most important metrics to measure in SEO are:

• Ranking of primary keywords
• Total website traffic on a monthly basis
• Click-through Rate (CTR)
• Bounce Rate
• Conversion Rate

Must Read: How to Secure WordPress Website? Best Practices & Tips

SEO Interview Questions for Experienced (2-5 Years Senior Executive)

If you have been in the field of search engine optimization for more than two years now, then switching to a new job can prove to be very fruitful. You can get better packages and career growth.

While going for the job, you must prepare for these top SEO interview questions and answers for experienced professionals. Whether you have 2 years experience, 3 years experience, or even 5 years of experience, these questions will do the work for you. 

Also, make sure to go with the above questions as well. 

1. What does the term Sandbox mean in SEO?

Google Sandbox is like a filter that doesn’t allow newly-built websites to rank on the top results of SERP. Although Google has never confirmed anything such, but experienced SEO professionals have observed it on several occasions. 

Even when they worked on all the SEO factors the right way, their websites didn’t receive top rankings for a few months. 

2. What is Google Suggest?

Google Suggest is another name for the autocomplete suggestions provided by the search engine giant. As discussed above, it improves the user experience for people searching their queries on Google. 

From the SEO point of view, it is a great option to look out for long-tail keywords and understand the search intent of users. 

3. What is keyword proximity in SEO?

The meaning of keyword proximity is how distant or close two words/phrases are from each other in a piece of content. If those words are closer to each other, then the proximity will be higher. Similarly, if those words are far from each other, the proximity will be lower.

Here is an example of keyword proximity in SEO:

• WsCube Tech’s Digital Marketing Course is great. I love the institute.
• It’s great to do Digital Marketing Course. I love WsCube Tech institute.

If someone searches for ‘wscube tech digital marketing course’ on Google, the chances of appearing in the first result are higher compared to the second.

It is because the words WsCube Tech and digital marketing course are closer to each other in the first sentence. In the second sentence, there is a distance of two words between WsCube Tech and Digital Marketing Course.

So, the keyword proximity is higher in the first sentence.

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4. What is keyword prominence in SEO?

Keyword prominence is the process of using the primary keyword of the content within the initial part of it. 

For example, I am writing an article on the topic “Top SEO Interview Questions for Freshers and Experienced