Threads Introducing New Bookmark Feature To Take On X

Threads testing the Ability to save posts to read it later as it continues to compete with X. This new Bookmark feature will allow users to find their favorite post for future.

Instagram Threads is getting a highly requested feature that puts it in close competition with X/Twitter. The text-based social networking app is experimenting with the ability to save posts, allowing users to bookmark favorite posts to revisit later.

Instagram head Adam Mosseri announced the feature in a thread post on Wednesday, noting that the company has begun limited testing.

Users with testing can find the new save feature under the three-dot menu in the top-right corner of a post. It is not clear why Threads decided to hide the feature in the "More Options" menu since Instagram's new bookmark icon is easily accessible next to the Like, Comment and Share buttons. X recently removed its bookmark button on iOS to make it easier to find Thread will likely continue to test the most optimal location for its new save feature.

Instagram has had the ability to bookmark since 2016, so it makes sense that Threads would also adopt the feature. The ability to save content for later is helpful when you want to view a post — especially if it includes a link to a long article — but don't have time to read it now.

Since the launch of Threads last year, the app has continuously introducing new features to attract to its users and compete rivals like X, Bluesky, Mastodon, Nostr, Post and Spill. Last month, the Meta owned platform confirmed that it was working on a "Trends" feature to surface trending topics.

Threads recently introduced sets of new features including ‘Hide Like And Share’, ‘Latest Search’, ‘Innovative Tags’ etc.

During Meta's fourth-quarter earnings report, Threads revealed that it has more than 130 million monthly active users.