A social media marketing agency is a creative organization or company that creates, executes, and manages social media campaigns and strategies for clients. As an inherently B2B entity, a social media agency acts as the middleman between a brand and its clients by representing the interests of the brand on social media.
If you are reading this piece, then you have discovered the ultimate guide to hiring the best social media marketing agency for your company.
Before you proceed, you want to understand why you need a social media marketing agency in the first place. Here’s why:
In the most digitally advanced era that the world has ever known, there is no end to social media innovations, technologies, and trends that test the savviness and dynamism of your business/brand. This is because no matter what demographic your target market belongs to, the use of social media is engrained in their daily lives. After all, more than half of the world’s population (an estimated 5 billion people) use social media.
In effect, social media marketing is inevitable for the traction your brand needs to stay relevant, and hiring an agency for the task is both convenient and rewarding – as long as it’s the right one.
How do you recognize the right one, then? Keep reading to find out!
Qualities of a Good Social Media Marketing Agency
1. Online Presence
A good social media marketing agency has active accounts on all the major social media. This is a basic, yet important pointer that they are part of, and understand the workings of the platforms that they are to represent you on. Check that your choice agency has a website and active social media accounts, and that they post relevant, good-quality content frequently.
2. A Good Portfolio
A good social media marketing agency has active accounts on all the major social media. This is a basic, yet important pointer that they are part of, and understand the workings of the platforms that they are to represent you on. Check that your choice agency has a website and active social media accounts, and that they post relevant, good-quality content frequently.
3. Industry/Niche Focus
A good social media marketing agency has active accounts on all the major social media. This is a basic, yet important pointer that they are part of, and understand the workings of the platforms that they are to represent you on. Check that your choice agency has a website and active social media accounts, and that they post relevant, good-quality content frequently.
4. Comprehensible Services
As you peruse that agency’s website, their services should not be hard to find. This gives you an idea of the range of their offerings and how (or if) your social media marketing needs fit into them. Similar to having a defined industry and niche focus, an agency with outlined services displays a commitment to expertise rather than all-inclusion. This speaks to professionalism and efficiency.
5. Data Driven
In the age of analytics, data is a valuable asset to any business. Sound social media marketing strategies come from consistent data-backed research – which is why a good agency cannot do without current data. As you shop for the agency to hire for your social media marketing, find out their disposition to data-driven strategy and planning. Are they conversant with the dynamics of social media? Are they trend-attuned? Are they committed to data-driven strategies with positive results? If the answer is yes, then it’s another important box ticked!
6. Excellent Communication
A good social media marketing agency provides multiple avenues of communication. It means that they want to hear from you, and possibly talk more about your project(s). Look out for a contact form on their website, or an “email us” link. Remember that the agency you choose will impact your social media identity and reputation. Great communication is useful, not only before, but after you hire an agency. This ensures a smoother business relationship with optimal results.
7. Great Staff
Another significant measure of a compatible agency is the quality of their staff. Great employees indicate a great work culture, and a great work culture indicates quality output. This quality output translates to excellent returns on your investment in social media marketing. Find out what your agency prioritizes when they hire employees by checking out their website or asking them during your first meeting. Next, observe how well the agency employees stick to these values. The skills and successes of an agency’s staff will assure you of being in great hands!
Conclusion
Whether your business belongs to the technology, lifestyle, fitness, healthcare, beauty – or any – industry, social media marketing is an important tool for recognition.
Saving your time and resources by investing once and for all in a reliable social media marketing agency is the best decision you’ll ever make!
Also Read: Our Social Media Marketing Services
At Smplcty:
We focus on effective and efficient integrated marketing solutions for technology and lifestyle brands. If you are interested in what we do or want to discuss more about the marketing situation in general, feel free to drop us a message.
You can find us on social media or via email.
