Types of content marketing that are ruling the Digital Universe

• Blog content marketing: Blogs appeared in 1994. Back then, people used this for sharing their expressions, experiences, stories, etc. But a blog is one of the types of content marketing today without which businesses are next to impossible. These are websites or a part of a website that is regularly updated construction of words, about a topic. It is a content usually placed in reverse chronological order.
  • Podcast Content Marketing: Podcast content marketing is one of the types of content marketing that is quite trendy in today’s digital arena. A podcast is an audio file similar to a radio broadcast, which can be downloaded and listened to on a computer or MP3 player. Here, one can find topics of interest and access content as per their requirement.
  • Video Content Marketing: This is a highly and widely used type of content marketing. Videos are ruling the digital universe. Do you know video content marketing makes up 80% of traffic online? Content creators are always looking forward to chasing new content-creating strategies. They are the main characters behind all the impactful, informational, entertaining, and factual content that we are attracted to or see whenever we open any digital platform. Today, bright-coloured content is on-trend. They are the ones that bear a touch of neon strands. Another style that attracts a lot of viewers is the aesthetic portraits, monochrome filter, and so on. 
  • Social Media Content Marketing: This is something that no one can avoid. Right? This is one of the types of content marketing that follow a different path than the rest. Here, content is generated and designed by content creators and designers respectively, in a way that attracts people and they respond to it immediately or directly. Hosting a challenge, a contest or giveaway program, sharing some relevant information, etc is a few social media effective content marketing strategies.

  Wow! Aren’t they amazing? You have got so many options to start creating your content. Wait! We have not discussed effective content strategies yet. Let us give it quick run-through effective content strategies.

  • Choosing the suitable content type: It is very significant for all brand owners and businesses to choose a suitable content type to ensure the proper execution of content marketing. For example, if your brand targets children say between the age of 10-15, your content should be such that it attracts them. The videos or the images or even the write-ups should include elements that children are fond of such as – cartoon characters, colourful and bright videos with animated characters, simple funny texts, etc. Highly developed content with all complex creative or confusing images won’t be appropriate. Different businesses have different target groups. Therefore, they must select one of the proper types of content marketing. Because everything revolves around content after all!
  • Time factor: Time plays a vital role. For any business to reach its target audience, the key element to take into importance is the ‘time’ at which content should be disclosed. There are specific groups of people who remain digitally active at different points of time throughout the day. Content made available for a group of people at right time might not cost you.
  • Short and crisp content: Effective Content marketing is when businesses or brands create short yet crisp content. People do not have time to go through elongated content (blog, article, or video). They want content that provides them with quality information, one that is entertaining, factual, and also short. The type, form, objective, style, pattern, length, language, and tone of content always depend upon a brand or a business. But a piece that is short and crisp is forever welcomed and appreciated. 
  • Informative content: Effective content marketing relies on content that is relevant, factual, informative, entertaining, and, useful to the people. People love content that contains tricks, hacks, suggestions, advice, and the like. People do not like to go through heavy paragraphs. A simple piece of content with specific, helpful points does the work. Informative content makes the content marketing process of a business lively.
  • Content Construction: We know that there are different types of content marketing. Each type of content marketing is not the same as the other. Therefore, it needs different ways to construct them. Do you agree? Though the construction of content is predominant, it is also crucial how the different types of content marketing are generated and designed. People love your content when your content provides viewers with an easy flow of useful information, content that helps a viewer to understand links between the sentences, paragraphs, images, or videos. They like to read when your content is grammatically error-free. They would like to go through your content when it carries short sentences and not many unheard words or jargon. Viewers love videos with fine picture quality. The same goes for the images and other infographics also. 

  There are many things to be kept in mind while thinking of content marketing. There are several elements to be recollected and noted down when thinking of creating different types of content marketing; Techniques that one should gain knowledge on while crafting various effective content strategies. It is because content marketing is not as easy as it seems. It needs real patience, effort, and passion to bring a change via content.

• Infographics content marketing: Infographics is the representation of data or information that is presented more simply so that people understand the summary of a given data easily. Pie charts bar graphs etc are a few examples of infographics. It is recommended to use this kind of content type wisely. Infographics that are simple and valuable information filled witness more engagement of people.