HIPNOZA, Hesti Purwadinata’s Debut in Perfume Business , Hesti Purwadinata, known as an Indonesian artist and comedian, made her debut in the perfume business by launching Hipnoza. This perfume product is a representation of Hesti’s personification in her daily productive activities, from working, exercising, to traveling to various events, both formal and casual.
Targeting the male and female segments, this perfume comes inclusively through the communication hashtags #TemanSehariHari and #AktifBersamaHipnoza in various marketing activities.
“Today, perfume is not only a complement to our self-confidence, but has also become a ‘friend’ in our daily lives. I feel happy to be close to the Indonesian people through the representation of my personification through HIPNOZA Seven and hope that my work can be accepted from various groups to provide high confidence in their daily activities,” explained the woman who filled the Tonight Show program as well as LaporPak in her report.
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Hipnoza Seven Eu de Parfum
About the aroma, HIPNOZA combines Fruity, Floral, & Woody scents. The aroma is claimed to increase self-confidence during one day of activity. “We designed the combination of the three extracts in HIPNOZA to be long-lasting with an elegant, active, fresh and classy impression,” added Hesti.
For its use, this perfume is recommended to be sprayed on pulse points such as the wrist, behind the ear, inner elbow and collarbone to make the fragrance more prominent.
Presented as a genderless perfume, HIPNOZA contains a level of Notes in one bottle of HIPNOZA which consists of:
-Top: White Floral, Melon, Rose, Freesia.
-Middle: Rose, Ambergris, Saffron.
-Bottom: Agarwood, Ambergris, Musk
HIPNOZA by Hesti Purwadinata is priced at IDR 479,000 for 100mL and IDR 279,000 for 50mL. For distribution channels, this perfume is available at online outlets, such as Shopee, Tokopedia, Lazada and websites, and reseller networks.
